Everything Around You…

WHAT IS PRODUCT DESIGN?

MAIN STAGES OF PRODUCT DESIGN

Research

The Brief

Concept Design

DesignDevelopment

Detail Design

Production

STAGES OF SKETCH

STAGE

1THE DOODLING

• The scraggliest of the scraggers• The dirtiest of the dirty

FUNCTION

To present the genesis of the product concept

STAGE 2 THE THINKI

NG SKETCH

• More focused and refined• Coloured and labelled

FUNCTION

To present visualized images into a more refined sketch to notify

clients

STAGE 3 THE TECHN

ICAL SKETC

H

• Between art and engineering• Exploded views, cutaway view and

cross sections

FUNCTION

Help to communicate vision for the product

STAGE

4 THE PRESENT

ATION SKETCH

• More refined• A little technical yet a

little emotive

FUNCTION

Serve to explains product to client or viewer visually

STAGE

5 THE EMOTIV

E SKETCH

• Automotive sketch• Descriptive yet emotional

FUNCTION

Presented to client / viewer to show the final product

EXAMPLE

CHAIR