Product Mix Of HUL

Efforts by:Vibhor AgarwalMBA

•Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. •It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL as of March 2015 and is the holding company of HUL.•HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.•HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd.• It is headquartered in Mumbai, India and employs over 16,000 workers, whilst also indirectly helping to facilitate the employment of over 65,000 people•The company was renamed in June 2007 as "Hindustan Unilever Limited".•Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country.

Introduction Of HUL

What is product-mix ? • Set of all product offered for sale by a company.• It consist of various product line.• Any company’s product mix has four dimension : 1. Width2. Length3. Depth4. Consistency

1. Width : Number of different product lines carries by the company.

2. Length : Total number of items in the product mix of the company.

3. Depth : Assortment of size, colour and models offered in each item of a product line.

4. Consistency : It refers to the relationship of various product line either in their end use, production requirement, distribution channel or other way.

Example

1. Width- It refers to the number of product lines that a company sells. A small/ new company will have a lesser product width as it will have basic varieties to sell, build market share and then expand the width according to the market situations.For BRU coffee the width is six as it has Bru Gold, Bru Exotica, Bru Instant, Bru Cappuccino, Bru Select and Bru Roast & Ground. These all have different characteristics differentiating themselves from each other.

2. Length- It is the total number of products in the mix. Companies that have multiple product lines generally keep tracks of their average length per product line.Length of product mix of Bru coffee could be the 10 gm sachet and 500 gm packet.

Product Mix of BRU Coffee

3. Depth- It is the total number of variants of each product. It includes features like flavors and several distinguishing features. Just like length, depth also plays major role in formulating companies strategies.

4. Consistency- This tells us the relationship between different product lines in terms of their use, production and distribution. Product mix may be consistent in their usage but vary greatly in their distribution.Like, Bru instant may be available in every retail store, but its exotic favorite range may only be available in supermarkets (such as Reliance Mart, Walmart, etc.).

Product Mix of BRU Coffee

Need Family Thirst/ Desire

Product Family Beverages

Product class Hot/ Cold coffee

Product line Instant, Gold, Exotica, Cappuccino, select ,Roast and ground.

Product type Sachets, Loose packets, Jar

Product brand Bru

Product item 10 gm, 50 gm, 100 gm, 500 gm, 1 kg

LOGO

 Bru Coffee has been launched with several variants like-

1. Bru Exotica- It is a premium-freeze-dried-coffee2. Bru Cappuccino- Hard flavour for actual coffee lovers3. Bru Gold – Is purely granulated with superior taste and uplifting aroma Bru Gold Coffee 4. Bru Roast & Ground- Is aromatic filter coffee5. Bru Instant – Made from robust beans it ensures best and instant coffee with fresh aroma6. Bru Select- Filter coffee at its best that is roasted slowly with patience to guarantee perfection

BRU Exotica, a range of the world's most exotic coffees, is painstakingly sourced from the best plantations across the international coffee growing heavens like Brazil, Colombia, Mt. Kilimanjaro and Guatemala. The finest and the purest coffee beans are picked and freeze dried to keep the flavour and the strong aroma intact. And what you get is the world's finest coffee experience.BrazilAvailable in:Glass Jar : 50g, 100gColumbiaAvailable in:Glass Jar : 50gKilimanjaroAvailable in:Glass Jar : 50gGuatemalaAvailable in:Glass Jar : 50g

BRU InstantMade from a fine blend of choicest plantations and robust beans, BRU Instant coffee offers a rich coffee taste. Our strong processes ensure that the fresh coffee aroma is preserved so that you get the best coffee experience, instantly. Who needs a coffee machine!Available inPouch : 25g, 50g, 100g, 200gGlass Jar : 50g

BRU Cappuccino comes in a premix format - a delicious mix of powdered coffee and authentic flavour that brews a rich frothy cup of coffee when added to milk.Available inCartons : Mocha, Crème, Chocolatte & Caramel

BRU Ground and RoastMake those moments of happiness even more special with with BRU's carefully selected and freshly roasted coffee beans that offer a great cup of aromatic filter coffee.Available inPouch : 50g, 100g, 200g, 500g

BRU SelectExperience the ultimate taste of filter coffee at its very best. BRU Select is made from a blend of handpicked peaberry and Arabica and Robusta beans that are slow roasted to perfection, to give you an unmatched rich filter coffee experience. It is the perfect indulgence when you want to slow down and discover something new about your loved ones over a cup of BRU.Available inPouch : 100g, 200g

Thank you