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Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

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Prof. Andrew Parkin delivered the presentation at the 2014 University Governance and Regulations Forum. The 2014 University Governance and Regulations Forum examined key developments in the Higher Education legislative and regulatory framework and how these changes impact the governance of Australian universities. For more information about the event, please visit: http://bit.ly/unigove14

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Page 1: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market
Page 2: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Maintaining Quality Standards

in a Commercialised Market

University Governance and Regulations Forum

17 September 2014

Andrew Parkin

Deputy Vice-Chancellor (Academic)

Disclaimer:

The perspective presented in this presentation is that of the

presenter and should not be attributed to Flinders University

Page 3: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Five propositions about the recent and emerging

Australian higher education environment

Page 4: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 1:

The Australian HE system is entering an

unprecedented era of intensified competition.

Page 5: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 1:

The Australian HE system is entering an

unprecedented era of intensified competition.

Page 6: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 2:

The current numerically uncapped but price-rigid

system has induced a ‘race to the bottom’.

Page 7: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 2:

The current numerically uncapped but price-rigid

system has induced a ‘race to the bottom’.

Page 8: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 2:

The current numerically uncapped but price-rigid

system has induced a ‘race to the bottom’.

Page 9: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 3:

Deregulating price and provider status will induce

higher quality.

Page 10: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 3:

Deregulating price and provider status will induce

higher quality.

Page 11: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 3:

Deregulating price and provider status will induce

higher quality.

Page 12: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 4:

The winding back of TEQSA’s regulatory regime will

facilitate innovation and higher quality.

Page 13: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 4:

The winding back of TEQSA’s regulatory regime will

facilitate innovation and higher quality.

Page 14: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 4:

The winding back of TEQSA’s regulatory regime will

facilitate innovation and higher quality.

Page 15: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 4:

The winding back of TEQSA’s regulatory regime will

facilitate innovation and higher quality.

Page 16: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 5:

The proposed relaxation of AQF compliance in the

threshold standards signals a more sensible quality

assurance regime.

Page 17: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 5:

The proposed relaxation of AQF compliance in the

threshold standards signals a more sensible quality

assurance regime.

Page 18: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 5:

The proposed relaxation of AQF compliance in the

threshold standards signals a more sensible quality

assurance regime.

Page 19: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

The five propositions …

1. The Australian HE system is entering an

unprecedented era of intensified competition.

2. Deregulating price and provider status will induce

higher quality.

3. The current numerically uncapped but price-rigid

system has induced a ‘race to the bottom’.

4. The winding back of TEQSA’s regulatory regime will

facilitate innovation and higher quality.

5. The proposed relaxation of AQF compliance in the

threshold standards signals a more sensible quality

assurance regime.

Page 20: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

The five propositions …

1. The Australian HE system is entering an

unprecedented era of intensified competition.

2. Deregulating price and provider status will induce

higher quality.

3. The current numerically uncapped but price-rigid

system has induced a ‘race to the bottom’.

4. The winding back of TEQSA’s regulatory regime will

facilitate innovation and higher quality.

5. The proposed relaxation of AQF compliance in the

threshold standards signals a more sensible quality

assurance regime.

Page 21: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 1:

The Australian HE system is entering an

unprecedented era of intensified competition.

Page 22: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 1:

The Australian HE system is entering an

unprecedented era of intensified competition.

• Intense competition is not new

Page 23: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 1:

The Australian HE system is entering an

unprecedented era of intensified competition.

• Competition has long been based on such

factors as:

– reputation/brand

– institutional academic/course profile

– geographical accessibility

– admission pathway accessibility

– capacity constraints on admission numbers

– personal connections (e.g. alumni, friends)

Page 24: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 1:

The Australian HE system is entering an

unprecedented era of intensified competition.

• Competition has long been based on such

factors as:

– reputation/brand

– institutional academic/course profile

– geographical accessibility

– admission pathway accessibility

– capacity constraints on admission numbers

– personal connections (e.g. alumni, friends)

– price? How much difference will this one

additional factor make?

Page 25: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 2:

The current numerically uncapped but price-rigid

system has induced a ‘race to the bottom’.

Page 26: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 2:

The current numerically uncapped but price-rigid

system has induced a ‘race to the bottom’.

• Not so in SA.

Page 27: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 2:

The current numerically uncapped but price-rigid

system has induced a ‘race to the bottom’.

67

68

69

70

71

72

73

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1000

1500

2000

2500

3000

3500

4000

4500

5000

5500

6000

2008 2009 2010 2011 2012 2013 2014

Wei

gh

ted

Ave

rag

e A

TAR

Cu

t-o

ff

Co

mm

enci

ng

En

rolm

ents

Year

Weighted Average ATAR Cut-offs and Commencing Enrolments for Bachelor Pass and Direct Hons Courses

2008-2014

CommencingEnrolments

ATAR Cut-off

Page 28: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 3:

Deregulating price and provider status will induce

higher quality.

Page 29: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 3:

Deregulating price and provider status will induce

higher quality.

Page 30: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 3:

Deregulating price and provider status will induce

higher quality.

Page 31: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 3:

Deregulating price and provider status will induce

higher quality.

Page 32: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 4:

The winding back of TEQSA’s regulatory regime will

facilitate innovation and higher quality.

Page 33: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 4:

The winding back of TEQSA’s regulatory regime will

facilitate innovation and higher quality.

Page 34: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 4:

The winding back of TEQSA’s regulatory regime will

facilitate innovation and higher quality.

Page 35: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 4:

The winding back of TEQSA’s regulatory regime will

facilitate innovation and higher quality.

How to tell TEQSA that you have a library:

(Flinders University re-registration submission 2012)

Page 36: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 4:

The winding back of TEQSA’s regulatory regime will

facilitate innovation and higher quality.

Page 37: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 5:

The proposed relaxation of AQF compliance in the

threshold standards signals a more sensible quality

assurance regime.

Page 38: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

Proposition 5:

The proposed relaxation of AQF compliance in the

threshold standards signals a more sensible quality

assurance regime.

Page 39: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market

The five propositions …

1. The Australian HE system is entering an

unprecedented era of intensified competition.

2. Deregulating price and provider status will induce

higher quality.

3. The current numerically uncapped but price-rigid

system has induced a ‘race to the bottom’.

4. The winding back of TEQSA’s regulatory regime will

facilitate innovation and higher quality.

5. The proposed relaxation of AQF compliance in the

threshold standards signals a more sensible quality

assurance regime.

Page 40: Prof. Andrew Parkin - Flinders University - Maintaining Quality Standards in a Commercialised Market