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Professions.
What Are You Going To Do, Next?
Roberto Peretta
UniBg 44111 2014-2015 .:. IT for Tourism Managers
#06 .:. Thursday, November 27, 2014
Università degli studi di Bergamo. Area didattica di Lingue e Letterature straniere
Progettazione e gestione dei sistemi turistici / Planning and Management of Tourism Systems
Centro Studi per il Turismo e l’Interpretazione del Territorio (CeSTIT)
IfittItaly
Professions. What Are You Going To Do, Next?What are we talking about, today?
2UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014
1. University and Occupation
2. Disruptive Technologies
3. Someone Else’s Component?
4. Programming vs. Cooperating
5. Marketing and Social Networking
Professions. What Are You Going To Do, Next?
What our graduates are doing now. Some random examples.
Francesca – Mother of two. She cooperates with the Bergamo Botanic Garden.
Marina – She makes her living in a non-tourism firm. She still cooperates with us.
Paolo – He’s a junior research fellow at the University of Bergamo.
Sara N. – She works at Bergamo Fiere.
Angela – Mother of one. She works in her family farmhouse.
Sergio – He has co-established a web agency, specialized in mobile apps.
Elena – She’s a junior research fellow at the University of Bergamo.
Sara T. – She co-manages an hotel.
Valentina – She provides management control in a public art museum.
Marta – She provides professional video services, also for tourism.
Silvia – Manages social network communication for a big spa.
All of them deal with tourism.
Only Sergio works in a digital company related with tourism.
All of them use digital machinery, and know how to manage it.
University and Occupation
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 3
Professions. What Are You Going To Do, Next?
Disruptive technologies
http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Big-Bang-Disruption-Webinar-Harvard-Business-Review-Summary.pdf
Paul Nunes at the Politecnico, MilanoProfessions. What Are You Going To Do, Next?
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 4
Professions. What Are You Going To Do, Next?An example: Pinballs
When playstations arrived
Professions. What Are You Going To Do, Next?
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 5
Professions. What Are You Going To Do, Next?Another example: Newspapers
“I really don't
know whether
we’ll be printing
the Times in five
years, and you
know what?
I don’t care
either,” - Arthur
Sulzberger,
publisher, The
New York
Times, 2007
Professions. What Are You Going To Do, Next?
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 6
Professions. What Are You Going To Do, Next?Better and Cheaper
Innovation vs. Savings
Professions. What Are You Going To Do, Next?
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 7
Professions. What Are You Going To Do, Next?Declining Costs of Technology
An Orchid Plant? 12 USD
Professions. What Are You Going To Do, Next?
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 8
Professions. What Are You Going To Do, Next?Disruptors and Tourism
Professions. What Are You Going To Do, Next?
Six Big
Bang
Disruptors in
twelve
concern
tourism…
And, well,
one
concerns
Universities.
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 9
1. Maps
2. Taxis
3. Hotels
4. Payments
5. Travel Agencies
6. Perhaps
cameras, too
Professions. What Are You Going To Do, Next?Traditions and Disruptions
Professions. What Are You Going To Do, Next?
Innovation vs. Big Bang
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 10
Professions. What Are You Going To Do, Next?In-Car Navigation
Professions. What Are You Going To Do, Next?
Standalone vs. Smartphones
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 11
Professions. What Are You Going To Do, Next?Garmin or TomTom vs. Google Maps
Professions. What Are You Going To Do, Next?
When Google Maps
arrived…
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 12
Professions. What Are You Going To Do, Next?Unstoppable
… the world
changed.
Professions. What Are You Going To Do, Next?
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 13
Professions. What Are You Going To Do, Next?Invisible
iTunes, Kindle…
Professions. What Are You Going To Do, Next?
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 14
Professions. What Are You Going To Do, Next?Someone Else’s Components
Combinatorial innovation
Professions. What Are You Going To Do, Next?
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 15
Professions. What Are You Going To Do, Next?Questions To Consider
Scaling. More capacity fast and cheap
Please, refer to the paper in your suggested links!
Professions. What Are You Going To Do, Next?
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 16
Professions. What Are You Going To Do, Next?Programming vs. Cooperating
Scaling. More capacity fast and cheap
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 17
You’re not educated here to become professionals in the digital field.
You will not learn here how to become
a professional webmaster
a professional app developer
a professional video editor, or the like,
as technologies are evolving fast, and quickly specialize.
But you can learn here what’s needed to
control the quality of digital products for tourism companies or destinations
verify whether your targets are satisfied or not, and suggest new strategies
cooperate in a management tourism staff – or, well, any tourism network ;-)
navigate forecoming Big-Bang Disruptions in tourism.
Professions. What Are You Going To Do, Next?Marketing and Social Networking
Although marketing is a field on its own, you will also be placed in a condition to
read your websites and social networks analytics, and react accordingly
learn how to produce newsletters according to your strategies
learn how to manage communities according to your strategies
learn how to post in the social networks according to your strategies
judge the quality of your cooperators’ content, in order to improve it
understand why personal networking is crucial
have a practical approach in driving digital machinery to work for you
UniBg 44111 2013-2014 .:. IT for Tourism Managers .:. Roberto Peretta .:. November 27, 2014 18