HAYDON MEDIA

Proposal

Producer(s): Katie Norris Production Title: Medicine Music video

Brief:to make a music video that can either challenge or conform to the codes and conventions of an indie music video. It will be narrative based.

Aim: To create a music video to the song by the Indie band ‘Daughter’ called ‘Medicine’.

Description of your intentions:

The song is slow and could be considered upsetting. The video will have a strong narrative theme that can contain some form of moral at the end.

It should look realistic and cuts should attempt to be in time with the music

The recorded visual footage for the song should not exceed the length of the song

It should look professional and all health and safety should be considered through out

Target Audience: My target audience will be of the Indie fan base as the song is an Indie song. However it also has elements of pop in it so will attract a lot of fans of popular music making the target audience very wide.

Similar Products: Other Daughter songs such as ‘Youth’ and ‘Landfill’ Other indie bands such as The Killers, The XX Other music videos that are similar to my own, such as elements of the music video to ‘Youth’ by Daughter