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Proposal to embed creativity and innovation-driving techniques into media
studies’ curricula: GOIKOLAB, a media innovation laboratory based on the Design Thinking methodology
Creativity in a changing media landscape
Digital revolution, change of the communication paradigm and need for a constant recycling process (Zuberogoitia, Arana & Bidegain, 2013;;;; Shute & Becker, 2010)
Increasing importance of creativity and innovation (European Commision, 2011;; AACCU, 2007;; Vidal, 2004) within the creative industries (McRobbie, 2015;; Müller & Truby, 2009)
Different definitions and measurements of creativity (Jackson et al., 2012;; Robinson, 2010;; Keung, Cheng & Belinda, 2006;; Kearney, 2004;; Stenberg & Lubart, 1999)
Need for creativity in Communication Studies Universities questioning their teaching methods (Nobell &
Bengoa, 2013;; AACCU, 2007)
Need to embrace creativity and innovation in the curricula (Corazza & Agnoli, 2016;; Razzouk and Shute, 2012;; Gorzka, 2012;; Ferrari, Cachia & Punie, 2009)
Introducing creativity and innovation in Communication Studies (Gauntlett, 2015;; Nobell & Bengoa, 2013;; Valencia, Crespo & Gómez, 2013;; Sánchez Cid & Pueo, 2012)
WHAT
ISWhat is Design Thinking?Is a human-centered methodology ormindset that combines what’s: desirable for users technologically feasible viable from a businessperspective
in order to create innovative solutions.
Applying Design Thinking at UniversityDifferent definitions and models of Design Thinking (Donar,
2011;; Rauth et al., 2010;; Melles, 2010) and it is becoming increasingly used in higher education (Withell & Haigh, 2013;; Donar, 2011;; Melles, 2010)
Design Thinking, a methodology for all disciplines and professions (Zuberogoitia, Arana & Bidegain, 2013;; Razzouk & Shute, 2012;; Steinbeck, 2011;; Lindberg, Noweski & Meinel, 2010;; Platter, 2010)
Design Thinking: fostering creativity and innovation skills
Design Thinking courses improve student expertise (Withell & Haigh, 2013) and make their creative confidence increase (Kelley & Kelley, 2013;; Rauth et al., 2010;; Carroll et al., 2010)
Design Thinking helps students to understand failure as part of the learning process, to create more effective designs (Gestwicki & McNely, 2012) and to move into innovative processes (Kangas, Seitamaa-Hakkarainen & Hakkarainen, 2013)
Multidisciplinarity improves student understanding and fosters the ability to think in new ways (Lugmayr, Stockleben & Zou, 2013;; Carroll et al., 2010)
WHAT
ISGOIKOLAB
GOIKOLAB
Placed at HUHEZI, Mondragon University
a Media innovation laboratory
Based on Design Thinking Aimed to enhance students’ creativity and innovation skills
Degree Final Projects are developed
Each group consists of:
4th year students(Media Studies degree, LEINN, EKOMU...)
2-3 1academic tutor
tutor from the organization
...1
Research questionHow does a design thinkingbased innovation media laboratoryaffect in the creativity and
innovation skills of
Media Studies’ undergraduatestudents while carrying out theirDegree Final Projects?
First two editions completed
Academic years
2013-20142014-2015
2nd term
Feb-MarchPart-time
April-JuneFull-time
Qualitative research techniques I
Production analysis approach (Moon, Thomas, 2013)
Students required to produce 3 different kinds of writing:
A 1.500word reflection about their expectations
A 2.000 word final reflection
Regular blog posts of 500 words
with participant students
Focus Group In depth interviews
with academic and
organization tutors
Qualitative research techniques II
Positiveexperience
for all the participants
Preliminary results
Validity of the
learning by doingapproach
Preliminary results
Multidisciplinaritycould not be implementedin most of the
cases
Perceived need for
furthertraining
Preliminary results
was not applied as it should have
been
Design Thinking
Preliminary results
WHETHER THEY FELT MORECREATIVE OR INNOVATIVE
STUDENTS FAILED TO SAY
Need for astronger definition of
creativity & innovation
Preliminary results
within the laboratory
Need for a tool of measurement of creativeconfidence and innovation for use in highereducation
Preliminary results
Further research
Design Thinking Creativity Test (DTCT)
Further research
Design Thinking Creativity Test
(DTCT)
Focus groups / in-deth interviews
&Production Analysis
Reliable dataof media students’
development(if any) in their creative skills
Ongoing PhD (2015/16 - 2017/18)
Eskerrik askoMuchas gracias
Thank you very muchMerçi beaucoupMoltes gràcies
Beñat Flores Txema Egaña
[email protected]@mondragon.edu
