Psychographics

The Explorer

• There are seven type of people in the world. The first of which are the explorers.These people are driven by discovering new things. They are mainly young people who are up for a new challenge and are not scared of the risk that comes with the challenge.

The Aspirer

• The second type of people in the world are the aspirers. These people are the group who are driven by other peoples perception of them. For example, their image, appearance, persona, charisma and fashion. Their main need in life is to have a high status.

THE SUCCEEDER

• The third type of people are the succeeds. These group of people have very high aims and plan well to achieve these aims. Also they buy large brands as they believe that they deserve the status of good quality items. Their main aim in life is to be rich and succeed to the max of their ability.

The reformer

• The reformer are the type of people who keep them selves to themselves. In other words they do not let no one get in control of them as they believe that they shouldn’t be told what to do. In society, the reformers are at the top. This means that no one can tell them what to do.

The mainstream

The mainstream people are people who's main aim in life is for security. They believe that in living domestically. This means that they believe in no one being left out as their main aim in life is for everyone to be secure with others rather than on their own.

The struggler

The strugglers are the psychograph of people who believe that they are lazy and never have plans. This means that they sometimes see them self as losers and a waste of space. They would want to always get the easy way out of things. For example, they would want to win a lottery instead of making the money themselves. Their main aim in life is too seek escape.

The resigned

• The resigned are the group of people who have values which have been built up overtime and which nobody can change. These people are mainly the elderly and who's main aim is to stay alive rather than anything else.