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A flipbook created for my FILM 260 class.
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Purchasing Fame&
The Cost of Virality
By: Rachel GuergisImage: MadEmoiselle Sugar
Popular culture has altered so much,
and yet remains the same. Image: Luciano Joaquim
Image: wintersweet
The technology may have changed, but the money
still flows the same way… Source: You didn’t make the
Harlem Shake go viral -corporations did - Kevin Ashton
… to creators of contracts not
creators of content. Image: Diego Cambiaso
Source: You didn’t make the Harlem Shake go viral -corporations did - Kevin Ashton
It has nothing to do with community and everything to do with commerce.
Image: Parker Knight
Source: You didn’t make the Harlem Shake go viral -corporations did - Kevin Ashton
YouTube rewards this kind of behavior.
Image: TommyClicks
Source: You didn’t make the Harlem Shake go viral -corporations did - Kevin Ashton
People who post videos make up
to $6 per thousand views for letting
YouTube show ads on their videos.
Image: epSos.de
Source: You didn’t make the Harlem Shake go viral -corporations did - Kevin Ashton
Google’s YouTube is now the dominant force in music.
Image: @Doug88888
Source: You didn’t make the Harlem Shake go viral -corporations did - Kevin Ashton
Musical imitations are part of this culture.
Image: RussBowling
Source: You didn’t make the Harlem Shake go viral -corporations did - Kevin Ashton
Nearly 2 billion music videos are viewed on YouTube everyday.
Image: Stephen Downes
Source: You didn’t make the Harlem Shake go viral -corporations did - Kevin Ashton
Google regards clicks and views as a “currency” and take pains to get
the numbers right.
Image: newfilm.dk
Source: You didn’t make the Harlem Shake go viral -corporations did - Kevin Ashton
On social media, it is easy to mistake popularity for credibility…
Image: Jason A. Howie
Source: How to become Internet famous for $68 - Kevin Ashton
… and that is exactly what the
fakers are hoping for.
Image: ~dgies
Source: How to become Internet famous for $68 - Kevin Ashton
The people in the middle—the rest of us
—
get duped into thinking someone is more
popular than they are. Image: theilr
Source: How to become Internet famous for $68 - Kevin Ashton
Image: Han Shot First
Viral has been seen as marketing's Holy
Grail.
Source: Viral’s Secret Formula Part 1 - Jonah Berger
Memes propagate
from brain to brain
through imitation.
Image: "lapolab"
Source: You didn’t make the Harlem Shake go viral -corporations did - Kevin Ashton
As fast-growing and eminently shareable sources of entertainment…
Image: Coleen Danger
Source: Gangnam Style Marketing - Lucy Tesseras
… brands have seen the
advantage of capitalizing on
these ready-made cultural
phenomena. Image: Ahmad Nawawi
Source: Gangnam Style Marketing - Lucy Tesseras
Virality isn't luck. It's not magic. And it's not random.
Image: *therovingsheep
Source: Viral’s Secret Formula Part 1 - Jonah Berger
Understanding the science behind social influences can make products and ideas contagious.
Image: Alvin K
Source: Viral’s Secret Formula Part 2 - Jonah Berger
Individuals do not make videos go viral – corporations do.
Image: postbear
CREDITS
All images are licensed under the Creative Commons Non-Commercial Share-Alike 3.0
agreement and are sourced from Flickr.
SOURCES• http://qz.com/67991/you-didnt-make-the-harlem-shake-go-viral-corporati
ons-did/• http://qz.com/74937/how-to-become-internet-famous-without-ever-existi
ng/• http://www.marketingweek.co.uk/trends/gangnam-style-marketing/4006
173.article• http://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_30
52685.html• http://www.huffingtonpost.com/jonah-berger/virals-secret-formula-part-2
_b_3100340.html