How did you use new media technologies in the construction and

research, planning and evaluation stages?

By Katy Coughlan and Tara Page

Hardware• IMAC Apple – 2GHZ Intel Core 2 Duo Processor, Memory – 8 GB RAM and

Apple Keyboard and Mouse. • Video Camera – Cannon Legeria HD Camcorder (HD or standard

definition).• Key board and mouse - Apple.• Tripod.• SD card – 4 GB class of SD card 10.• SD card readers – USB Integral.• Work stored on X serve – network drive user accounts and backup.• Scanner – Epson v300• Camera for photos - Nikon D3100• Phone – To play music while filming.

IMAC (21 inch)- Processor 2HZ Intel core 2 duo memory 8GB RAM (Mouse/keyboard) - mac

These are examples of some of the programs we used on the IMAC computer.

IMAC ComputerThe IMAC computer was the main system which enabled us to create our music video. The IMA stored all of the footage, our documents, had the Final Cut Pro and Photoshop. On the IMAC we used Final Cut Pro to edit and develop our footage into our final music video, we then used Photoshop to edit our photos for our digipak. It also allowed us to research and plan both our music video and digipak. To complete the amount of research which we did we needed the IMAC as it had safari (which is a free internet browser). This enabled us to research the various forms and conventions for the genre of our music video. We also used Wordpress which we kept an online Blog and it consisted of our planning, research, music video, digipak and evaluation.

Apple Keyboard and MouseThe keyboard and mouse were two components which were connected to the IMAC computer and were necessary for us to work the IMAC computer. The mouse was used for the clicking and scrolling on various programs and the keyboard is used for typing and using the different command buttons on specific programs.

Apple Mouse and Keyboard

Back of the Apple Mac

The Apple Mac has a built in camera and microphone/ audio feature

Video Camera – Cannon Legeria HD Camcorder

Tripod

SD card – 4 GB class of SD card 10

White BalanceWhite balance is the process of removing unrealistic colour casts, so that objects which appear white in person are rendered white in your photo. We used white balance on the camera before we started to take photo’s or shoot footage every time we turned the camera on as this would enhance the colours being projected into the lens from light, clothes, walls and everything in the shots. This also made sure the camera knew what is white in different lighting situations.

TripodA tripod is used in photography as a device that holds the camera up at various tilts and angles so that the photographer can capture more diverse shots or even include themselves in the photo. We used a tripod for our digipak photo shoot but also when we were filming our music video. It ensured that the photos and shots were not blurry or shaky. We extended the tripod to get high shots and angles and lowered the tripod to get low shots and angles.

Video CameraThis was the device which we filmed the whole of our music video on at different locations. We attached it to the tripod to get high angle shots and low angle shots. We had to ensure that the video camera was in focus when we were filming. There is a zoom in button which we used when we zoomed in on the artists face to get close up and extreme close up shots. Before we started to record we also made sure that the lighting was of good quality and in some locations we had to result in artificial lighting to light the shot up well for the artists. This video camera had a touch screen functions so we had to help each other when using it and learn from our mistakes in some circumstances. It’s features include: SD/SDHC memory card recording, Canon’s smallest-ever digital camcorder, Video Snapshot, 41x Advanced Zoom, Dual Shot, Image Stabilizer with Dynamic mode, Pre REC, True Wide Hi-Res 16:9, Intelligent battery & Quick Charge and Compatible with DW-100 DVD Burner.

SD card – 4 GB class of SD card 10This was the SD card which we used in as storage in the video camera and the normal camera. This allowed all of our footage to be saved on it. Before we took a camera out to be filmed we had to make sure that there was enough disk space available on the card as it was important before we started to filmed. This would then be ready to upload onto the Apple Mac and start editing from.

Scanner – Epson v300What is a scanner ?• A scanner is a device that reads (scans) a image and it converts it into digital

information. Then the scanners software converts this digital code into a image. lets you scan something and enlarge it on to your computer . We used a scanner when we did our planning drawing’s and we scanned them on to the computer and put them on our blog.

The Epson v300• This particular scanner lets you can scan photos, film and 3D objects with high clarity.

It has a 4800 dpi optical resolution it can scan up to 6 negative frames or 4 slides at one time. It has a Built-in film adaptor for 35mm positive and negative film and slide scanning. The Epson Easy Photo Fix allows you to restore photos. The Epson’s ReadyScan LED helps the scanner have a low power usage.

The main use of this scanner was to scan in our storyboards and other paper resources onto our blog to show development and written work which we have produced.

These are examples of the work which we scanned onto our IMAC desktop to use on our blog.

Camera for photos - Nikon D3100CameraAs we worked in a pair we were both able to use this camera and help each other with how to function all of the settings and to get the best shots which we could. This camera has many features which allowed us to capture the best possible photographs. As the same as the video camera we had to start with white balancing the camera, then manually focusing so that the shots were in focus and not pixelated. We did not use this to film the music video we just used it to take photographs for our digipak.

All photos were stored on a SD card which we later inserted and uploaded on to an Apple Mac. We used this camera to capture all the photos for our coursework. When using this camera we had to think about composition, lighting and focus to ensure our photos and video footage was the best we could product.

TripodThe tripod was also a device which we used when we were doing our photoshoot. This ensured that the shots were still and that there was no blurry or out of focus shots. We were able to adjust the length of the legs in order to get the height of the shot correctly.

Flash Light We used the flash light and connected it to a timer on the camera. This meant that when we took a picture the light also flashed to get a really professional looking photo. We experimented with this piece of technology to try different and unique shots which could work well for our digipak. Tripod

Flash Light

These are two examples of each of our artists when we used the camera with the flash light

Camera photos – UV light What is a uv black light?• It is a lamp which emits a long wave of ultraviolet light , the lamp has a dark

purple filter material either on the bulb or a separate glass filter , which blocks most visible light and allows through the UV. Because of this the lamp has a dim purple glow when operating. Black lights are used for decorative and artistic lighting effects when we used neon (fluorescent) paint on our artist faces and but the up black light next to it the paints glow.

• We used this component when we were filming the neon footage for our music video. Also we decided for our digipak to use the neon set up for our artists because it was unique and fits in well with the ‘pop’ genre which we have chosen. This light we purchased from ebay for £10, we were intending to buy a larger one s that it was easier to use but we were on cheap budget so could not afford a larger light.

The images below show the photos from our photoshoot which we did for our digipak. We used the UV black light at various positions to get the best shot which looked unique and made our artists look interesting.

These are the UV paints which we purchased online and used on our artists.

Festival make up inspired us.

SD Card Readers – USB IntegralHow do they work?• A card reader is a data input device that reads data from a SD card. They are

electronic devices that read plastic memory cards embed with a computer chip. They have USB interface that allows them to access the data from the card.

Integral card reader • We used this card reader to transfer the photos and videos off the cameras that we

used it quickly upload them onto the computer and back them up. All you have to do is slot the card into the card reader and plug it into the USB port.

• This then allowed us to save the work which we had on the SD Card reader and save it on our desktop in various folders. For example we uploaded our photographs for our digipak photoshoot and placed them in a folder named ‘photography’

This screen shop shows the files which have been imported from the SD Card reader.

SD Integral Card Reader

Samsung Galaxy Ace Phone – To play music while filming

Zoomed in image of phone speakers

Samsung Galaxy Ace Phone• When we were filming our music video it was really important that the artists were

lip synching in time with the original music. We decided that the best thing to do was to download the original ‘Jessie – Domino’ song onto my phone and then play it when we were filming the various parts. This meant that the artists could ensure that the lyrics and the timing for the song was spot on so when it came to matching the filmed clips with the music it was easy to do. Depending on what parts we intended to film at each location we would fast forward and rewind to the particular part of the song which we needed.

• This technique also made the artist more comfortable when they were dancing for some of our shots because they could relate the type of dancing to the music and they did not feel awkward when filming in front of us.

These are two examples of our artists dancing with the music for our music video to make it more interesting.

Software• Final Cut Pro X v.10.0.9- Apple• File converter – Free video converter v.2.30 Leawo• Adobe Photoshop- Cs5• Quick time player v7• PowerPoint (Microsoft)• OSX v.10.6.8 – Apple Operating system• Online software -YouTube , Word Press (blogging) , Google Slide share ,

Prezie ,FB , Twitter , Safari- Web browser, Da Font.

Final Cut Pro X v.10.0.9- AppleFinal Cut SoftwareFinal cut is a professional video editing suit, and is top of the range and very expensive to get hold of, this is because of the vast range of freedom that it gives you in editing video and audio. The programme allows the importation of video clips and has the options for them to be mastered and edited in order to achieve a music video. We used final cut for my project music video to put a whole edit together. Final cut was a programme of easy usage and allowed me to pick and create may effects. By using final cut we were able to blade clips and place clips where we wanted them. Also the speed and reverse videos and choose the pace of the edits. We also did various effects and transitions, fonts, colours, title options and spilt screens.

Our view of Final Cut ProOur video has a lot of fast editing and effects, and it was important that we edited our visuals well and matched shots and angles together in time with the music in order to create a good quality music video. We did this using final cut programme. Our video is all performance based so it allowed us to play around with the different effects and transitions in Final Cut because we didn’t have to play it safe as our video does not have a story or hidden meaning. The effects completely transformed our footage to make it go from amateur into a good standard of professional quality. It also allowed us to create similar but different visuals to what Jessie J uses in her own music videos. We found it hard at first to adjust to the new programme that we were not familiar with. But as we were working in a pair we were able tot each ach other different aspects of the programme and help each other along the way. After using it the first few times and adjusting to the layout of where everything was we seemed to find it easy to work with. Final Cut Effects Bar This part of final cut we found particularly useful as it allowed us to adapt the different effects which we placed on various shots. This included transparency, amount, hue, saturation etc.. This helped us to create the cool ad unique effects in our video.

This is a screen shot us using Final Cut Pro to create our music video.

This is the Final Cut effects bar.

Final Cut Pro X v.10.0.9- Apple

Transitions: Choose from more than 90 professionally designed transitions and add them to your project with drag-and-drop ease. We used these in our video.

Skimming: The most responsive way ever to view vast amounts of media, skimming in the Filmstrip view lets you fly through and select the best takes. Skim to any point in your timeline, then press the Space bar to play the video instantly.

Clip Connections: It is easier to position B-roll, titles, music, and sound effects, with direct links to reference clips in the timeline. When you move a clip in the timeline, you can choose to have its Connected Clips move with it or keep them locked in place. This ensures it is more precise.

Titles: Final Cut Pro includes professionally designed animated templates, with intuitive onscreen controls that make it easy to create titles that leap off the screen. These are what we used to create our on screen lyrics.

Magnetic Timeline: The Magnetic Timeline eliminates the so you’ll never be slowed down by clip collisions or out-of-sync problems as you’re working The Magnetic Timeline automatically tracks clip relationships as you rearrange, trim, or add clips, letting you easily make changes in even the most complex sequences.

Video Effects: There are a wide range of effect to to experiment with including glows, blurs, lighting, drop shadows, and more. Just select a shot, then choose an effect; skimming the effect thumbnail lets you preview before applying it.

Adobe Photoshop- Cs5Adobe Photoshop ProgrammeAdobe Photoshop is part of Abobe’s professional Creative Suite, it allows you to edit and manipulate images it redefines digital imaging with powerful photography tools and complex image selections, and also intelligent retouching. CS5 is the latest version of Photoshop which is what we used to edit the photographs that we took for my media product. We had previous knowledge of the software such as what layers were, and how to make the best use out of them. We were also aware of tools such as the magnetic lasso that grips the edges of a desired image and making cutting out a lot easier. We knew this as we have used it at home for personal use, but we did learn more about the programme through using it to put together my media product. For example we were not previously aware that you could use rulers on the screen to line up your work. Without this technology our media product would look very different and very simple as we wouldn’t be able to add layer affects, and overall our work just wouldn’t look as aesthetically pleasing.

We used Photoshop to create our digipak part f the project. This included the front and back view of the digipak and the middle part of the digipak.

Photoshop ToolsPen Tool, Measuring and Navigation, Selection, Cropping, Slicing, Moving Marquee, Lasso,Quick selection, Magic Wand, Eraser, Typing, Retouching, Content Awareness, Puppet Warp, Video Editing, 3D Extrusion, Mobile Integration, Camera Raw and 3D Printing Tools. All of these tools we have had experience workingwith and they helped u sot make the use out of the photographs which we took to make them look professional and good.

Middle/ inside of the Digipak pack

Front and Back of the Digpak

This is an image of Photoshop not in use

The Advert Poster for our digipak

Quick Time Player v7

Quick Time Player Programme• A powerful multimedia technology with a built-in media player,

QuickTime lets you view internet video, HD movie trailers and personal media in a wide range of file formats. And it lets you enjoy them in remarkably high quality.

• We used Quick Time Player when we were completing Evaluation Q1. We made a video on Final Cut but wanted to visually show where we based our ideas from so we used Quick Time player to film clips from various YouTube videos to illustrate this. As you can see on the right there is a screen shot showing some dominos. This shot is from the beginning of Lucy Spraggon’s video ‘Beer Fear’, this we were comparing to our own music video as we filmed domino falling similar to this shot and it looks similar.

These two screen shots are examples of when we used Quick Time Player and made short clips from YouTube videos.

This is example of Quick Time Player in use.

These four images are screen shots of when we used Quick Time Player n our Q1 Evaluation.

PowerPoint (Microsoft)

This shows a screen shot of us using the PowerPoint software for our Evaluation Q4.

PowerPoint is a complete presentation graphics package. It gives you everything you need to produce a professional-looking presentation. PowerPoint offers word processing, outlining, drawing, graphing, and presentation management tools- all designed to be easy to use and learn.

What can you do in PowerPoint?• When you create a presentation using PowerPoint, the presentation

is made up of a series of slides. The slides that you create using PowerPoint can also be presented as overhead transparencies or 35mm slides.

• In addition to slides, you can print audience handouts, outlines, and speaker's notes.

• You can format all the slides in a presentation using the powerful Slide Master which will be covered in the tutorial.

• You can keep your entire presentation in a single file- all your slides, speaker's notes, and audience handouts.

• You can import what you have created in other Microsoft products, such as Word and Excel into any of your slides.

We used this software for our Evaluation Q4, we used this software because it can allow you to make the PowerPoint into a video or a SlideShare afterwards and we thought it was an interesting way of presenting our Q4 Evaluation answers.

We found this easy to work with as we have this Microsoft Programme at home and regulary use it for other various subjects.

This shows us all of our slides which we have created.

These are all of the various tool which you can access and they were the ones which we used to create our PowerPoint.

OSX v.10.6.8 – Apple Operating system

Click on the apple logo, which can be found in the top left hand corner of the desktop.

This screen will appear and it will tell you about the software. You can then click ‘more info’.

Osx v. 10.6.8 Osx v. 10.6.8 is the apple operating system that we used on the apple ac computer. It is designed to run exclusively on Mac computers. It took over from Mac OS9 that was released in 1999. In OSX , the X is the roman numeral for 10 and is a big part of the brands identity. OSX is the second most active client operating system used worldwide.

Online software -YouTube , Word Press (blogging) , Google Slide Share , Prezi ,Facebook , Twitter , Safari- Web browser, Da Font and

1001 FontsBroadband ProviderThe schools broadband provider is swgfl this is what is needed for an internet connection. Without this aspects of my media product would be limited as we wouldn’t be able to work online with web software such as WordPress.

WordpressWordpress is an online internet software that allows anyone to create their own personal blog. It can be private or public depending on your personal choice, ours was private with our teachers linked so that they could comment on our work and suggest any changes that need to be made. It helped us to create our media product by giving us space to write and plan our magazine as well as to show the progress of our work from the very beginning right to the end of our final media products.

SafariSafari is the world’s fastest internet browser created by Apple, it is the internet browser that we used while creating out media product. It allowed us to browse the internet without the distraction of ads which would normally distract us from online research. Through using Safari we were able to access programmes such as YouTube, Word Press (blogging), Google Slide Share, Prezi, Facebook, Twitter, Web Browser and Da Font.

Wireless Internet Provider

Online software -YouTube , Word Press (blogging) , Google Slide Share , Prezi ,Facebook , Twitter , Safari- Web browser, Da Font and

1001 FontsYouTubeYouTube, owned by Google, is a video-sharing website on which users can upload, share, comment on and view videos. YouTube is the largest video sharing site in the world and YouTube search is the second-largest search engine in the world. We used this to upload our media videos on our private account and also to research Jessie J (the artists who’s song we covered) existing music videos.

Slide ShareSlideShare is the world's largest community for sharing presentations. We used this for our Q4 evaluation question because we produced our work on PowerPoint and then uploaded onto slideshare to make it interesting for the audience to watch.

PreziPrezi is a software company, producing cloud-based presentation software and story telling tool for presenting ideas on a virtual canvas. This was another presentation method which we used for our presentation question.

Facebook and TwitterThese are both social networking sites and we used these to help us gain audience feedback from our video as we were able to friends, family and members of the public to watch the video and message us their opinions and feedback,

Da Font and 1001 FontsThese are both websites where you can download fonts for free. We downloaded then into Photoshop and Final Cut and used then in our music video and digipak.