4) Who will be my target audience for my

media product?

For these two questions, I have talked about who I am aiming my

product to

Who will be my target audience for my media

product?

My audience

I have looked at both the demographics and psychographics

of the Hip-Hop genre, in order to specify who my target

audience will be. I have taken into account many different

demographics which will potentially be my audience.

age

I decided to aim my media product to teenagers and

young adults (16-30). I believe that the Hip-Hop

genre is mainly focussed on by the younger

generation so thereby making my product aimed for

young audiences will be acceptable as the current

conventions show us.Generally, the artists placed on the magazine covers

of the Hip-Hop genre tend to be young which gives

the young audience something to relate to.

The artists are really common ones which young

audiences will listen to. For example, Chris Brown

and Drake will be listened to by teenagers and young

adults

As I am in this age range, I believe that I will have a good

knowledge of what people my age will expect to see in a Hip-

Hop magazine, so I decided to aim my age at one I feel

comfortable

GENDER

As far as gender is concerned, I aimed my media

product to both genders as the common magazine

conventions show this. In all of the Hip-Hop

magazines I have looked at, they all contain

information for both genders.

As we can see, the magazines always have either male or female artists

which consist inside. Here the main protagonist is female, whereas in

general a male is the main image. We also see male artists along the top,

which show there is no sexual inequality within Hip-Hop magazines.

Race, ethnicity

I wanted to aim my product to all races and ethnicities

because I believe the demographics of these

categories will not impact the Hip-Hop genre. So all

religions, nationalities and races are targeted by my

product.

Socio-economic grouping

According to the

social-economic

grouping, my media

product mainly

targets people in the

people in the C2-E

category. The reason

for this is because

young adults will be

related to low skill

jobs and also

students. My product however can appeal to any of the

groups. The price tag of the magazine doesn't

impact any of the groups to much, meaning

anyone can buy my product if they have an

interest in the content.

Interests

This mood board are some things in which my target audience may

be interested in.

PSYCHOGRAPHICS

In terms of the table

on the right which shows the

Psychographics, my target

audience will be the

mainstreamers. This is

purely because they tend to

follow the trend and keep up

to date with new things.

Furthermore, mainstreamers

also value money family

brands which mean they like

to be classy. I will however

also aim my product to the

explorers, and this is

because they tend to be

younger audiences who

seek things a lot.