Artists in pop are seen to be dressed

to the latest trends and are

normally mainstream outfits, as we

the audience associate better with

styles that are mainstream as most

people know about them and they

become very popular.

The artists are portrayed as very happy people

As pop is known for its feel good music it is important to

perform this with a happy performer.

The music videos and artists themselves are often

young adults and teenagers, the main target audience

for pop is young people.

The whole image around pop is displayed in these ways:

• They are mainly dance orientated

• Stereotypically associate with teens in the music videos

• A lot of the image around pop is sexualized by the male and female artists

• It is sexualized as stereotypically that is what all young people enjoy

• Young people are the main audience as they perform to grab their attention

From our music video was established around one

character who was the main singer performing the song.

Effectively this exhibited her in great depth in the

interest of performing the tragic love story.

Previously this has been displayed in pop genre music videos

as one of the main conventions that surround the whole

video on the performer.

Pop music videos are famously known for promoting the narrative party

atmosphere and showing a variety of funky looking people dancing or the singer

having a large crowd of backing dancers, furthermore showing minority of pop

videos in a positive light with lots of people.

For example Katy Perry – Last Friday Night is

about the singer dressed up as a nerd looking

very comical going to a party full of wild

teens, which is a whole different narrative to

our episodic narrative structure of broken up

scenes displaying just one girl.

Despite this we still challenged one other

aspect of form involving pop genre, with

our music video challenging the positive

productions as our video is a negative

portrayal of a pop music video.

We displayed the harsh reality of love

that is lost by filming raw emotions acted

out by a young girl in various scenes such

as taking pills and ending up in a bath

fully clothed, showing a possible mental

breakdown.

This is the utter opposite to the leading convention of positive pop music videos

like Taylor Swift- Love Story as her music video narrative was based on a fairy

tale love story between a princess and a prince, that many people would know in

the real world in not the case in everyday normal relationships at any age.

The intertextuality of the fairy tale

narrative was borrowed from

previous media from Disney Films

like “Sleeping Beauty”

Our music video had the intertextuality of the symbolic scene

of a girl taking pills and then getting into the bath seen in

many films and TV programmes an example of this type media

is in an episode of Hollyoaks, Where we see the same

situation. However by incorporating this into our pop video

we challenge the codes and conventions of pop videos by not

performing just positive things.

Through the technical aspects of our video

we have conformed by using various

techniques in our editing and filming. An

example of this is our “black room” scenes

where we see the main singer lip singing.

We edited the lip sing in time with the

song to make the singer look like she is

singing within perfect timing. We also

decided to use the style of this as many

other pop videos use this as they show

different scenes and always come back to

the on scene focusing on the singer,

engaging the viewers to the performer.

An example of an artist using this technique

is Kelly Clarkson in her music video

“Because of you”

Another way we conformed to pop codes

and conventions is through the symbolic

scenes we portrayed in our video such as

the two main ones of the bath scene and

pill scene. The pills instantly portray the

singer to be in a mental breakdown

showing a lost mind and body.

The world famous pop singer “Rihanna” has similar

scenes in her music video by showing her sat in a bath

reminiscing on her lost relationship, like our singer.

We also filmed shots of the singer’s hands

gripping onto things like the side of the

bath and the bench as she was sat on her

own. This was to symbolise to the viewers

she is gripping onto these as we wanted to

show she was missing someone. This also

conforms to the convention of pop videos

being surrounded by love stories.

The other big symbolic scene in our music video was the pill scene that is

iconic in all kinds of different media. It is the main enigma code in our

music video as it raises viewer’s questions instantly as everyone knows it’s

a dangerous thing to do.

In the past there has been pop videos that portray drug abuse in

a slightly different ways such as “P!nk – Just like a pill” where

she sat in a room full of white rabbits singing about her tripping

from pills to hide the pain of her broken heart, on the other

hand we went straight to the source and showed the pills and

the girl taking them directly.

This also conforms to pop music people gripping people as

they often perform unexpected scenes in the videos that grab

audiences attentions and that is exactly what we wanted to

achieve.

However in P!nks video it is dark and very

negative performance throughout but in

our music video we have binary

oppositions. We conformed to Levi-

Strauss theory of “we understand the

world through a system of power

weighted oppositions” this was shown in

our video through the blissful scene of the

girl in the park to her in the bath and pill

scene showing complete binary

oppositions to the viewers.

We also thought about the opposition in

the visual aspect such as the girl wearing

white clothing in the bath that relates to

peace and tranquillity however she was

in the bath being depressed and looking

unhappy. These binary oppositions

showed we conformed to it that made

many scenes throughout our music video a

lot more entertaining and symbolic.

One other way we conformed to conventions of pop music videos was through the

genre of pop. We knew from researching many pop music videos that the genre

consisted of spontaneous videos with wild party scenes and interesting story

lines.

We then wanted to show some of this through the music video without copying

the style completely but still conforming to it. Our music video structure is very

episodic which was important for us to create an interesting video like the other

pop genre videos.

In our video we had four different scenes, the pill scene, bath scene, park scene

and the black room scene. It was also important to not add too many as it can

become confusing for viewers to watch.

Finally to present our ancillary texts and music video the

software we used was ‘Weebly’ It is a fantastic blog site

where we created our own blog as a group and presented

all of our work online post by post. It looks professional as

it is laid out clearly for everyone to see and our video is

the last and final post to be shown.