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Reasons of non-use: a study on Mozambican telecentres Sara Vannini, Simone Sala, Isabella Rega, Lorenzo Cantoni NewMinE Lab – Università della Svizzera italiana, Lugano, Switzerland

Reasons for non-use: a study on Mozambican telecentres,

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Presented @ IDIA 2013, Bangkok, 1-3 November 2013

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  • 1. Reasons of non-use: a study on Mozambican telecentres Sara Vannini, Simone Sala, Isabella Rega, Lorenzo Cantoni NewMinE Lab Universit della Svizzera italiana, Lugano, Switzerland

2. telecentrescommunity radios 3. telecentrescommunity radios 4. Perspective of non-users telecentres are still luring the interests of Governments in developing regions 5. Perspective of non-users telecentres are still luring the interests of Governments in developing regions 12000000 + telecentres currently active around the globe 6. Perspective of non-users telecentres are still luring the interests of Governments in developing regions 12000000 + telecentres currently active around the globe relevance in giving access to underprivileged populations 7. Perspective of non-usersno many definite proofs of success and impact the information and communication ecosystem has been changing telecentres cannot be totally replaced by mobiles 8. Perspective of non-usersno many definite proofs of success and impact the information and communication ecosystem has been changing telecentres cannot be totally replaced by mobiles 9. Perspective of non-usersno many definite proofs of success and impact the information and communication ecosystem has been changing telecentres cannot be totally replaced by mobiles 10. What are thereasons behind the lack ofuse of CMCs telecentres, according to local stakeholders in Mozambique? 11. What are thereasons behind the lack ofuse of CMCs telecentres, according to local stakeholders in Mozambique?How much do these reasonsweight in thenon-use of CMCs telecentres of people whoactively use its community radio? 12. 10 telecentres 57 Staff, 95 users, 77 non-users 229 interviews 147 references to non-use 13. 10 telecentres 57 Staff, 95 users, 77 non-users 229 interviews 147 references to non-usereasons 14. 10 telecentres 57 Staff, 95 users, 77 non-users 229 interviews 147 references to non-usereasons 9 telecentres 328 surveys non-users / radio users 15. 10 telecentres 57 Staff, 95 users, 77 non-users 229 interviews 147 references to non-usereasonsweight 9 telecentres 328 surveys non-users / radio users 16. interviews 17. As there are computers in the school, students prefer to go there because in the radio they have to pay.competitors - cost 18. there are other places wherethe Internet is working properly, and people prefer togo to the TDM because there they get quality.competitors better service 19. The place is not well organized because when I went there in 2008 I didnt see any computer [...] Even the guys that work there, they are not organized.service quality 20. My goal was to search something on the Internet, butwhen I got there they told me that the system was down, so Icould not do anything.service not available 21. Maybe they need more information, they need to betold that this is [] also for peasants, who can [] stayinformed.service not promoted 22. Distance is huge [] everyday, back and forth, back andforth, so its a lot of money.resource constraints - distance 23. Because of time. I am busyfrom 7h30 to 15h30 and at that time it is already too lateto go there.resource constraints - time 24. I would like to go, but I donthave the [financial] possibility to do it [] to gothere I need conditions.resource constraints - costs 25. I dont catch anything relevantthere.relevance - not profitable 26. because the packages theyteach I already know them relevance - not challenging 27. because they think it isdemanding, but for someone who has will it is notdemanding.relevance too difficult 28. because I am already an oldie, I only know thatcomputers exist, I see young students fiddling withcomputersrelevance not for them 29. survey 30. Age GroupFrequencyPercent329.8%20-2910933.2%30-398826.8%40-495516.8%Over 50 No answer17 275.2% 8.2%328100.0%Under 20Total 31. Education LevelFrequencyPercentNo education278.2%1-5 class5516.8%6-10 class10231.1%11-12 class10431.7%University278.2%No answer51.5%Other41.2%Does not know41.2%328100.00%Total 32. No Time No knowledge of services Not able to use PC Hours Place of CMC Prices User of other competitor Not literate Access to Internet Use services at work Use services at home Not Portuguese speaker Mobile Internet user Other No fun No need of PC Access to PC not granted Not the services needed No need of such services18,3% 14,1% 11,0% 10,1%9,6% 7,1% 7,0%4,3% 4,0% 4,0% 2,2% 2,2% 1,7% 1,2% 1,0% 1,0% 0,8% 0,3% 0,2% 33. No Time No knowledge of services Not able to use PC Hours Place of CMC Prices User of other competitor Not literate Access to Internet Use services at work Use services at home Not Portuguese speaker Mobile Internet user Other No fun No need of PC Access to PC not granted Not the services needed No need of such services18,3% 14,1% 11,0% 10,1%9,6% 7,1% 7,0%4,3% 4,0% 4,0% 2,2% 2,2% 1,7% 1,2% 1,0% 1,0% 0,8% 0,3% 0,2% 34. Resource Constraint45,8%Relevance27,9%Service19,3%No knowledge of servicesCompetitors14,1%7,0% 35. Resource Constraint45,8%Relevance27,9%Service19,3%No knowledge of servicesCompetitors14,1%7,0% 36. non-users + radio users 52.1% use(d) a computer 43.3% access(ed) the Internet 37. they access(ed) the Internet 21.0% through a computer 29.0% through a mobile phone 38. they access(ed) the Internet 21.0% through a computer 29.0% through a mobile phone 50.0% using both 39. they use(d) computers 28,1%21,5% 17,6%17,6% 15,2%WorkFriends/RelativesHomePublic PlaceSchool 40. they access(ed) the Internet 28,8%27,7% 23,4%13,6%6,5%WorkPublic PlaceHomeFriends/RelativesSchool 41. proxy / infomediaries 34.1% asked to go on their behalf 42. proxy / infomediaries 30.8% photocopies 19.7% type documents 17.9% educational issues 43. Conclusions non-users are not only the most disadvantagedmore advanced services?[confirming: Gmez 2011; Parkinson & Lauzon 2008; Pal 2007; Sey et. al. 2013] 44. Conclusions non-users are not only the most disadvantagedmore advanced services? communication & promotion are under-estimatedstrategies?[confirming: Chigona & Licker 2008; Sey et. al. 2013] 45. Conclusions non-users are not only the most disadvantagedmore advanced services? communication & promotion are under-estimatedstrategies? role of infomediaries confirmed![Gmez 2011; Sey et. al. 2013] 46. Thank You! [email protected] NewMinE Lab Universit della Svizzera italiana, Lugano, Switzerland