Report on-

GROUP MEMBERSMUHAMMAD SALMAN BC14028ALI IJAZ BC14029NABEEL SIDDIQUI BC14105HAFIZ KHAWER BC14132HASSAN ALI BC14051ALI HAIDER BC14008YASIR SALEEM BC14119HAFIZ ABUBAKAR BC14045KASHIF HASHMI BC14022

INTRODUCTIONSonica Plastic industries started its business in 1978 by manufacturing spare parts of Plastic washing machines on a small scale under the supervision of Muhammad Munawar. But continuously and gradually this small unit started manufacturing of Plastic Furniture on a large scale in 2009 with the name of M.A International Plastic Industry Private Limited. M.A.International Plastic Industry (Private) Limited has its own automatic machinery. this is all achieved by sharing committed management and experienced employees. M.A.International Plastic Industry (Private) Limited is now become a prominent name in Plastic Furniture industry in Pakistan. M.A.International Plastic Industry (Private) Limited satisfying hundred of million customer all over Pakistan and abroad too. Today, as we are witnessing a new era of industrial, economic and commercial advancement, we have developed all our efforts for the development. In search of excellence, we have invested in the complete training of our engineers and setup state-of-the-art equipment and now specialize in service and maintenance of variedis our quality application to achieve the standards set forth by the demands of time and development. Hence, we are committed and dedicated Parts of Plastic Furniture.The concluded aspect of our diversified services at all times to be the best at what we do for our customers and their permanent satisfaction.

      

COMPANY PRODUCTSPlastic FurnitureMotor BikeMotorcyclesCooper Wire

Plastic Furniture (Products)Plastic ChairsRevolving ChairsPlastic & Steel TablesPublic SofaSchool FurnitureBaby & Household Furniture

Plastic Chairs

 

Revolving Chairs 

Public Sofa

Plastic & Steel Tables

.

School Furniture

 

Baby & HouseholdFurniture 

Distribution Channel

Factory

Warehouse

Dealer (Wholeseller)

Sub-Dealer (Retailer)

ProducerSonica plastic industry produces the products of its brand. The company produces almost 40,000 to 45,000 chairs monthly in the normal routine. But sometimes orders and demand of the consumer, the production can increase or decrease.

Warehouse The company has two warehouses in two different cities, 1st warehouse in Karachi &the 2nd in Multan, according to the strategy of the company the raw material is very cheap in Gujranwala as compare to Karachi &Multan. Therefore, the company has established its warehouse instead of branches in the cities. The marketing team has controlled the warehouses

DealersThe are many dealers of the company in the whole country. The dealers are work as wholesalers and the company assembles the particular areas to different dealers. The company gives the different targets of sale to the dealers according to the policies of the company; numbers of rewards are given to the dealers who have achieved their targets. The rewards can be XLI Corolla, visits to the different countries and the Umra Packages etc. Mostly dealers collect the products directly from the factory, but in the other provinces dealers bought the products from the warehouses.

Sub Dealers There are also sub dealers who worked as retailer. These sub dealers hire their own showroom and they bought the products, sometimes directly from the company or warehouses and sometimes they bought the products from the dealers. According to the policies of the company different schemes are given to the sub dealers for the purpose to maximize the sale. This is the last channel from where the ultimately consumer bought the products and the product is finally consumed by the consumer.

SHOWROOMShowroom is a place where public can access easily. Goods are sale at factory rate and also retail price. The company offices have also showroom in their head offices. Public has option to directly purchase goods from them. The customers can get warranty of goods for 1 year. In any case of claim, the customers has option to return back their furniture and gets new furniture by paying 55% of actual price.

Note: Tenders

Different companies require the furniture in bulk for their purpose, they can publish their requirements on the newspapers. They have option to contact directly to the company head office or any dealer. The dealers fulfill the requirements of tender after permission of company.

GROUP PHOTO with (Sales Manager of Company)