Representation of female artists through their music videos.

Specific examples:(In the pop genre)

Female genders are portrayed as...

Promotes the view of ideology of women...

Techniques used to construct this representation of women are:

Institutional values that have impacted on the representation:

Birdy- skinny love

Many elements to portray a traditional representation of women.

Beauty and nature commonly used to associate women traditionally.

•Piano music-soft music- traditional representation- contextually used in the Victorian era where women played the piano for entertainment.•Costumes and makeup- traditional rep- long dresses- completely covered up- traditional. •Camera shots- several close ups- express emotions- associated with women to present a traditional rep.

Location- old ruined house- long dresses with shin length brown boots- piano music- concludes the theme of Victorian based. This says that Birdy wants to portray a traditional representation of women.

Fight song- Rachael Platten

Portrays a modern feminine quality as an independent women grows in confidence. Her growth displays the woman coming out of a traditional representation and into a modern representation.

When the performer is inside she is shown very small- this is shown through the frequent use of low camera angles- where the camera is above her, making her seem very vulnerable and weak.

•Camera angles- low to express her being small and vulnerable- traditional representation of women being the weaker gender.•Colours - are used to display the mood through her clothing-inside- tatty tshirts- modern rep- and dull colours of black and blue- outside- white and denim light blue.•lighting when inside the lighting is slightly dark- gloomy. Compared to outside shots- bright and cheery.

Her build of confidence is depicted through two different locations. When we are shown shots of inside locations the performer is displayed as being trapped, however in the end when she performs outside she is shown as being free with drastic change in her body movements.

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1- Birdy- skinny love

Female clichés of playing the piano- contextually women played the piano for entertainment during the Victorian era.This technique shows a traditional representation of women.

Female cliché elements: Costumes and make up

He costumes are long dresses- she is completely covered up, this shows further elements of a Victorian era theme within the music video. Her use of long dresses shows another example of a traditional representation of women.

Lighting

Natural lighting from the window- the natural beauty of a female- another portrayal of a traditional representation of women. The lighting is soft and gentle on her piano scenes when she is presenting a traditional representation.

Camera angles

No makeup- natural theme- traditional representation- showing her use and natural look of women.

Close ups- commonly associated to express emotion- a traditional representation of women.

2- fight song- Rachel Platten Camera angles

Camera being placed above the performer, making her look small and vulnerable.

Music instruments

Piano- goes to the traditional representation of women- being soft and gentle and fragile.

Her use of a keyboard shows a more modern representation of music.

Use of close ups to express her emotion- traditional representation of women.

costumeColour change in costume- dull blue when inside- dull mood (depressed). Compared to her white costume when she is outside- a pure colour and a happy colour to suggest her freedom.