RubanomicsAn economic perspective to understand the Rubans

and an exclusive approach towards sustainable growth

Created and presented by:Rheetam Mitra

PGDM 12156SDM-IMD, Mysore

30-05-2013

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Project objectives

The research objectives were broadly

to give a bird’s-eye view of emerging India to prepare content to understand what, why, where

and how of Rubanomics to identify relevance and potential of Rubanomics to Design a Model of Sustenance (MOS)

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Accomplishments ‘Emerging India’

• Trends, theories, reports

What, why, where and how of Rubanomics• Concepts, what is & what isn’t, reasons to focus exclusively on

Rubans, theoretical identification of areas, operationalization

Relevance and potential Model of Sustenance (MOS)

• Share to Sustain (STS)• Study of Sustenance (SOS)

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Learning From a student’s perspective

o Economics• Marketing• HR• Operations

From a manager’s perspectiveo 67% to 100%o Challenge norms and boundaries

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Recommendations For us

Institute of Rubanomics (IOR) Collaboration BPO to BPM transformation

For them For the business houses For the government

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Thank you!

30-05-2013