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Opening Keynote
Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Peter CoffeeVP, Strategy & Research
Salesforce
Welcome
Rob AckerCEO, Salesforce.org
Our Mission
Where We Started…
Prospects
AlumniFaculty & Staff
ParentsCorporations
Students
Donors
Recruitment Student Success Advancement
Salesforce forHigher Ed
SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll
Salesforce Platform
SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll
Prospects
AlumniFaculty & Staff
ParentsCorporations
Students
Donors
The Connected CampusSalesforce for
Higher Ed
Community
Salesforce Platform
Recruitment Student Success Advancement
SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll
Prospects
AlumniFaculty & Staff
ParentsCorporations
Students
Donors
The Connected CampusSalesforce for
Higher Ed
Community
Salesforce Platform
Recruitment Student Success Advancement
Marketing
SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll
Prospects
AlumniFaculty & Staff
ParentsCorporations
Students
Donors
The Connected CampusSalesforce for
Higher Ed
Community
Salesforce Platform
Recruitment Student Success Advancement
Marketing
Analytics
SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll
Prospects
AlumniFaculty & Staff
ParentsCorporations
Students
Donors
The Connected CampusSalesforce for
Higher Ed
Community
Salesforce Platform
Recruitment Student Success Advancement
Marketing
Analytics
Build Apps
SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll
Prospects
AlumniFaculty & Staff
ParentsCorporations
Students
Donors
The Connected CampusSalesforce for
Higher Ed
Community
Salesforce Platform
Marketing
Build Apps
Higher Ed Data Architecture (HEDA)
Recruitment Student Success Advancement
Analytics
New
Pat McQueenOur Vision
Allyson FryhoffOur Strategy
Cheryl PorroOur Innovation
The Salesforce.org Higher Ed Team
Pat McQueenGeneral Manager, Higher Ed Salesforce.org
The Higher Ed Revolution
StudentCentric
UniversityCentric
The World Has Been Turned Upside-DownHigher Education is Just Beginning to Experience This
Other Industries Have Reset Expectations
Know me Guide me Connect me
Customer Expectations
Delight me
FIN
MKT
BI
SIS
HR
ERP
CRM
ERP
FIN
BI
SIS
HR
CRM
MKT
CRM
Institution drives business processes
Constituents drivebusiness processes
System of EngagementSystem of Intelligence
System of Record
A Common Tech Paradigm Shift Behind These New Models
Higher Ed Can Also Make These Connections
Innovation RequiredConnected Students
5B smart phones by 2017
4.5B social users
Siloed ProcessesFunding Challenges
Legacy Systems
Disconnected Institutions
1:1 Engagement
Proactive Support
Mobile Communities
Disruptors are Clear on the Opportunity in Higher Ed
“We have to deliver the same
phenomenal customer service experience that
businesses do.”
“We’re in the greatest age in the
history of education.It’s all about how we capture knowledge, how we transmit
knowledge, and how we share knowledge.”
“We’re not just upgrading the
information technology.
We’re transforming the way we conduct
business.”
Rick MatasarVP, Strategy & Innovation
Mark Lombardi President
Jack GeorgeAVP for Enterprise
Application Services & IT
Allyson FryhoffChief Customer Officer, Salesforce.org
The Connected Campus Strategy
5 Things Disruptive Leaders RecognizeStrategy Behind the Connected Campus
Connected
Recruitment Student Success Advancement
Community
Salesforce Platform
Marketing
Analytics
Build Apps
Higher Ed Data Architecture
StudentCentric
DataDriven
OpenCommunity
Led
Data Everywhere
SATGPA
Social
Courses
Attendance
LMS
Swipes
Activities
Logins
Cases
Donations
Events
Financials
SIS
StudentData
AdmissionsData
AcademicData
AlumniData
The Connected CampusStudent-Centric & Data-Driven
Data Across the Lifecycle is:
Accessible
Accurate
Automated
Actionable
Recruiting
Student Success
Advancement
The Connected CampusConnect in a Whole New Way
Marketing
Deliver 1:1Communications
Apps Build AppsFaster Than Ever
Create EngagingConstituent Experiences
Community
Analytics
Get Instant InsightsAcross Your Institution
Recruiting
Recruit theRight Students
Student Success
Provide Personalized, Proactive Support
Advancement
Optimize AlumniLifetime Value
5 Things Disruptive Leaders RecognizeThe Strategy Behind the Connected Campus
Connected
Recruitment Student Success Advancement
Community
Salesforce Platform
Marketing
Analytics
Build Apps
Higher Ed Data Architecture
StudentCentric
DataDriven
OpenCommunity
Led
The Connected Campus Strategy Yields Huge Results
Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Question response sizes vary. May be drawn from individual customer-reported results rather than Survey.
Percentage Improvements Reported by Salesforce.org Customers
-48%
IT Costs+70%
Data QualityLeadsGenerated
+23%Retention
+ 17%
Funds Raised
+ 22%
Cheryl PorroSVP, Technology & Products,Salesforce.org
Technology Innovation
SalesforceMultitenant Cloud
Open & Community-LedInnovation
Community-Led Success
#1 CRM
Technology
People & Resources
Power of Us Hub
Salesforce.orgSuccess Program
PartnerEcosystem
SIs / ISVs / Consultants
PremierSuccess
10,000 membersCommunity / MVPs
Trailhead
Apps
AnalyticsCommunity
MarketingAdvancementStudent
Success
Recruiting
Community-Led Solutions
SalesforceMultitenant Cloud
CRM for Higher Ed Higher Ed Data Architecture (HEDA)
Open & Community-LedInnovation
Community-Led Success
#1 CRM
Technology
People & Resources
New
Apps
AnalyticsCommunity
MarketingAdvancementStudent
Success
Recruiting
Community-Led Solutions
Power of Us Hub
Salesforce.orgSuccess Program
PartnerEcosystem
SIs / ISVs / Consultants
PremierSuccess
10,000 membersCommunity / MVPs
Trailhead
Create a 360-degree view across the lifecycle
Innovate with confidence on a framework that’s built for iteration
Accelerate time-to-value for new projects
Extend with AppExchange apps
Harness community best practices
HEDA: The Foundation for the Connected CampusThe #1 CRM is now the #1 CRM for Higher Ed
HEDA
“HEDA enables the institution to feel more confident that they’re making good long-term decisions with
their relationship management strategy.” – Nicole Engelbert, Ovum
Built For & By the Higher Ed Community“Faster time-to-value for our higher education clients.”
–Huron Consulting
“It’s a roadmap for getting started with Salesforce.”
–ACF Solutions
“HEDA will accelerate Salesforce adoption in Higher Ed.”–Enrollment Rx
“HEDA accelerates the pace of innovation.”
–TargetX
Exciting Developments on the Horizon for Higher Ed
Salesforce Platform Innovation
Lightning ExperienceApp Builder
Components
Journey BuilderMarketing Cloud Connect
Predictive Marketing
Internet of ThingsSensors & Devices
Smart Campus
Wave PlatformActions
Service Wave
Our Community is Leading the Way
Your Innovation
UnityCommunity accelerator
FacultyForceResearch management& faculty collaboration
Pat McQueenSVP & General Manager, Higher Ed
Innovating Together
Innovator Interviews
Dr. Mark LombardiPresident, Maryville University
Maryville University: DemoBiran Patel
Solution Engineer
Florence ParodiManager, Information Technology,University of Miami
University of Miami: DemoBrent Wege
Solution Engineer
Amjad AyoubiSenior Associate Dean for Undergraduate Education,Tulane University
Tulane University: DemoShea Lewis
Solution Engineer
Nathalie MainlandHigher Ed Product Marketing Director, Salesforce.org
Summit Preview
WEDNESDAY THURSDAY FRIDAY
Download the Salesforce Events ’16 app from theApp Store or Google Play.
Lunch
Workshops, Breakouts & Theaters1:00-4:15pm
Sir Ken RobinsonLeading a Culture of Innovation10:45-11:45am
Salesforce.org Keynote9:00-10:30am
4:15-5:00pmDan GreensteinBridge or Barrier? Higher Education in 2025
Visit the Expo Areain the Grand Foyer
Partner Booths
Genius Bar
Theater DemosCocktail Reception5:00 – 7:00pm
Charlie McMahonRichard MatasarFireside Chat with Tulane9:00-9:45am
Breakouts & Theaters10:00-11:45am
Lunch
Rita McGrathTipping Point? Re-thinking our Assumptionsin Higher Education1:00-1:45pm
Workshops, Breakouts & Theaters 2:00-4:00pm
Tulane Campus Tour orVolunteer at Roots of Music
4:00 – 6:30pm
Breakout & Theaters9:00-11:00am
Dan DillonApplying Consumer Marketing Practices to Higher Education11:00-11:45am
Closing
Roots of Music
Thank you!
