Assign 20: Synergies (Complete at least 3 different artists/groups)

Name of Artist/Group:Skepta

Album Cover Name Key Features Highlighted

Konnichiwa Plain and simple layout and design. A none clear picture of the artist even though he is a big name in the Grime genre. The digipak states where he is from ‘London’ which shows he is proud of where he grew up.

Album Promotion Poster Key Features Highlighted

Konnichiwa tour Simple and same red stamp image of artist follows through to the poster. Same colour Scheme and design.

Music Video Single Key Features Highlighted

Man Putting the stand out feature of the album (the stamp) in areas around London. Shows he is putting a stamp on the music industry. The video highlights the artists background of being in the streets.

Music Video Single Key Features Highlighted

It ain’t Safe Performance video Shows his daily life and the people he hands around with.

What features can be seen across all 4 products to create brand identity? The red stamp is put on many of his products to create a brand of himself and to increase the awareness of the artist. The locations are all very similar. The videos are shot on the streets of London which shows his audiences he is proud of where he

grew up. The name of the album is named ‘Konnichiwa’ as it was one of the artists first abroad performances and he has a large fan base there.