SmartMenuThe restaurant menu that knows you

Jiten Chhabra

Beth Mynatt

Paul Freet

Georgia Tech

What is SmartMenu?

For Table Service Restaurants

SmartMenu develops software to improve the ordering experience at restaurants. Our strategy is to seed the market by developing ordering kiosks and tablet menus that tie

into existing POS systems.

For Quick Service Restaurants

All QSR’sAll Table ServiceQSR ChainsNon-high-touch table service

DEMAND CREATIONDirect marketingWebsiteTVTrade PublicationsPOS AnalystsFranchisee TrialsFranchise ConsultantsChannel Partners

POS Providers Tier 2 POS ProvidersPOS Re-sellersCC Processors Daily Deals Providers (For Deal Redemption)Food ServiceDirect SalesNutrition analysis (For Virtual Dietitian)

USERIntelligent SuggestionsConvenience

Software developmentHardware logistics

IP (Algorithm)HR

Hardware supplierPOS providerCredit card processors

PAYER Customers Sales Per Customer Repeat customer↓Labor costs↓Labor training Order accuracy CRM Server efficiency

CUSTOMERSUsage-BasedMonthly SubscriptionLicensingHybrid

PARTNERSCC Processing ResidualsPOS ReferralsNutritional Analysis Advertisers

USERSUsageSubscription

HR Marketing Data entry Nutrition analysis

Business Model Canvas – Week 5

Users

All QSR’sAll Table ServiceQSR ChainsNon-high-touch table serviceOnline ordering providers

DEMAND CREATIONDirect marketingWebsiteTVTrade PublicationsPOS AnalystsFranchisee TrialsFranchise ConsultantsChannel Partners

POS Providers Tier 2 POS ProvidersPOS Re-sellersCC Processors Daily Deals Providers (For Deal Redemption)Food ServiceDirect SalesNutrition analysis (For Virtual Dietitian)

USERIntelligent SuggestionsConvenience

Software developmentHardware logistics

IP (Algorithm)HR

Hardware supplierPOS providerCredit card processorsNutrition analysis provider

PAYER Customers Sales Per Customer Repeat customer↓Labor costs↓Labor training Order accuracy CRM Server efficiency

CUSTOMERSUsage-BasedMonthly SubscriptionLicensingHybrid

PARTNERSCC Processing ResidualsPOS ReferralsNutritional Analysis AdvertisersAPI fees from Online ordering

USERSUsageSubscription

HR Marketing Data entry Nutrition analysis

Business Model Canvas – Week 6

Users

What partners will you need?

FOR VIRTUAL CASHIER COMPONENT• POS providers – strategic alliance• Credit card processors - strategic alliance• Hardware supplier for tablets – key supplier

FOR VIRTUAL DIETITIAN COMPONENT• Nutrition analysis providers - strategic alliance

Why do you need them?

POS providers Reach market faster Offer a complete solutionFit into existing operational flow for restaurantsUnique customer knowledge

Credit card processors Offer a complete solution

Hardware supplier for tablets Reduce things to build

Nutrition analysis providers Key supplier of nutrition information

Why will they partner with you?

Point of Sale providers Reduce experimentation riskBroaden product offering Differentiate from competition

Credit card processors Increase market share

Hardware supplier for tablets Increase sales

Nutrition analysis providers Broaden product offering

What is the cost of partnership?

Point of Sale providers Development timeDemand creation resources10-20% revenue share

Credit card processors Development time

Hardware supplier for tablets $500-1500 per tablet

Nutrition analysis providers 30-50% revenue share from virtual dietitian

Talk to actual partners

Point of Sale providers Comtrex POS Revel POS

Credit card processors Chase Payment Tech Mercury Payment SystemsPayscape Advisors

Hardware supplier for tablets Red Dot Net

Nutrition analysis providers Menu CalcHealthy Dining Finder

Healthy Dining Finder

• Nutrition analysis and PR company • Endorsed by the National Restaurant Association• Over 60,000 restaurant locations

JOINT PRODUCT: VIRTUAL DIETITIAN TABLETThey will provide• nutrition analysis• email consultations• sales leads

We will provide• tablet• installation and support

50:50 sharing of monthly revenue

Next Steps with Healthy Dining Finder

• Draft partnership agreement • Create joint sales pitch• Get customer list from Healthy Dining Finder• Pitch to existing and new customers• Work with HDF on other demand creation channels