What Schools Can Teach

You About Social Media

Independent Schools

• Recruit students• Retain

students• Raise

money

Lesson #1:

There is not just ONE customer out there.

Alumni – Facebook page

Admission– Facebook inquiry page

Admission – Facebook accepted not yet enrolled group

Affinity – Facebook

Alumni – LinkedIn

Affinity – Flickr

Affinity – Twitter

http://www.youtube.com/user/BransonSchool

Lesson #2:

There is no such thingas a private profile.

Lesson #2:

There is no such thingas a private profile.

Social Media Policy: Parts

• Use in Courses• Model appropriate behavior –

students & parents• Friending – students/parents/alumni• Unequal relationships’• Other friends• Work hours• Privacy settings

Lesson #3:

Clarity Wins Over Cuteness

Compare

Good Could Be Better

Lesson #4:

It’s okay to cheat.

SocialOomph (TweetLater)

Lesson #5:

Don’t put the whole enchilada on social

media.

Want to learn more or find out what to do next

Want to share what they’ve learned or encourage others to do something

1. Builds excitement2. Introduces school to new audience3. Creates buzz

1. Deepens commitment

2. Informs and engages its constituents

3. Provides substance beyond the style

Sports Community andSchool Community

Want to share what they’ve learned or encourage others to do something

1. Builds excitement2. Introduces school to new audience3. Creates buzz

1. Deepens commitment

2. Informs and engages its constituents

3. Provides substance beyond the style

Social MediaandSchool Web Site

Want to learn more or find out what to do next

From Social Media to School SiteFacebook

From Social Media to School SiteFacebook

From Social Media to School SiteTwitter

From School Site to Social MediaShare This Button

From School Site to Social MediaDedicated web page with redirect

From School Site to Social MediaeNotify

From School Site to Social MediaNews Manager

Angie Foster Manager, Common Ties & Alumni Programs Upper Canada College (416) 488-1125, dial 1 and then ext. 3357 **OLD BOYS**  Follow UCC Community on Twitter http://twitter.com/UCC_Community

From e-meail to social media (sig line!)

Lesson #6:

It’s okay to say no to social media.

Example: Trinity School Menlo Park

Causes or School Web Site

Class Dismissed!

http://lorriejacksonhttp://slideshare.net/lorriej