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A graduate course presentation summing up Social Media incorporating cooperation from businesses. There are three case examples compared and highlighted in an effort to display the use companies can receive from using media sharing and social bookmarking tools.
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OVERVIEW/DISCUSSION OF CASE EXAMPLES
Social Media for Cooperation
Stephen Woodall CGT581
February 23, 2010
Presentation Overview
Principles for using Social Media for Cooperation
Example Social Media ToolsCase Study 1: BupaCase Study 2: NestléCase Study 3: MicrosoftResources & References
Principles of using Social Media for Cooperation
Cooperative social software supports:No pre-defined goals, Informal, & Short term
Individual contributor retains authority over their contribution
Software assembles data in order to show the combined picture
‘Network effect’ where the more employees use it, the greater the increase in overall value to their company
Example Social Media Tools for Cooperation
Social Bookmarking
Folksonomiesuser-generated, non-hierarchical keyword
categorization using freely chosen keywords for tagging
Visualize connections between employees and topics
Great for fragmented workforces and distance communications
Example Social Media Tools for Cooperation
Media Sharing
Create, Publish, ShareTag, Comment, RateExtract Data for patterns, relationships, and
filtering (RSS)
Case Study 1: Bupa
Bupa - Established over 60 years ago in the UK,
now an international healthcare company with customers in 200 countries.
Knowledge base on intranet - Facilitated so employees could maximize decisions and internal communications- Contributed to the overall organization, benefitted from newly discovered
information.
Cogenz - enterprise social bookmarking- Collect: Save links to interesting
internet and intranet pages and access them from anywhere.
- Collaborate: Share bookmarks privately with others in your organization.
- Connect: Easily find useful links and topics, and relevant experts in your company.
Case Study 1 (cont.)
Case Study 2: Nestlé
Nestlé Company since 1867- “Nestlé invests in continuous
development of its products to enhance their quality and nutritional value.” - Nestlé CSV quote
- Nestlé Creating Shared Value focuses on global efforts to increase faster delivery of their products, also reaching out to consumers’ healthy lifestyle needs.
Case Study 2 (cont.)
Nestlé connects employees, promotes to public
- Facilitated YouTube Channel to highlight employees’ personal approach to CSV
CSV for me feat. personal stories from Nestlé employees
Case Study 3: Microsoft
Microsoft - Online learning initiatives developing
within the Enterprise Partner Group (EPG)Academy Mobile
- 5 to 10 minute video clips, podcasts, audio
- Media sharing extranet site - Employees can access content without
the need to VPN.
Case Study 3 (cont.)
Knowledge moving freely through the organization.
Microsoft Academy Mobile Promo Video User Experience Interface
Resources & References
Cook, N. (2008). Enterprise 2.0 (illustrated edition.). Ashgate. Ives, B. (2007). Cogenz – Enterprise 2.0 Social Bookmarking.
Retrieved February 22, 2010, from Fast Forward Blog: http://www.fastforwardblog.com/2007/07/19/cogenz-enterprise-20-social-bookmarking/
Microsoft SharePoint Team. (2007). Microsoft Academy Mobile - MOSS 2007 Powered, Community Driven Videocast/Podcast Service for the Enterprise - How We Did It. Retrieved February 22, 2010, from Microsoft SharePoint Team Blog: http://blogs.msdn.com/sharepoint/archive/2007/08/07/microsoft-academy-mobile-moss-2007-powered-community-driven-videocast-podcast-service-for-the-enterprise-how-we-did-it.aspx
Nestlé. (2010). Creating Shared Value. Retrieved February 22, 2010, from Nestlé: http://www.nestle.com/CSV/
OVERVIEW/DISCUSSION OF CASE EXAMPLES
Social Media for Cooperation
Stephen Woodall CGT581
February 23, 2010
