1.Social media and healthcare Natalia Shcherbakova,B.S.Pharm, M.S.Pharm, Ph.D. Assistant Professor, Department of Pharmaceutical & Administrative Sciences September 9, 2013 Western New England University College of Pharmacy, Springfield, MA

2. Learning Objectives Characterize main features of web 2.0 ascompared to static web Describe the current trends of social media useamong healthcare professionals and patients Apply the knowledge about social mediaplatforms to personal education and professional development 3. Roadmap Web 2.0 Social Media & Patients Social Media and HealthcareProfessionals Toolbox: wikis, blogs, Twitter, Apps, MO OCs How to get involvedImage available at: http://scispeak.com/uncategorized/the-top-4-social-media-roadmap/ 4. Social media- web-based andmobile technologies used to turn communication into interactive dialogue1 Web 2.0 can broadly be defined associal programming for everyone whereby the interaction between user and internet transformed from read-only to read-writeparticipate form.2 1Availableat : http://en.wikipedia.org/wiki/Social_media F, Mayer MA, Torrent J. Opportunities and challenges of Web 2.0 within the health care systems: an empirical exploration. Inform Health Soc Care. 2009 Sep;34(3):117-26. Image available at : http://postgradproblems.com/wpcontent/uploads/2013/08/757913ac9efccba3c21197be09ac509c.jpg 2Lupianez-Villanueva 5. PatientsePatients Passive Role Active (engaged) role Information given to They seek out informationthem Top down healthcare delivery Paternalistic Medicine Participatory medicine(internet) Partner in healthcareAdapted from Poikonen J. Social Media & Health 2.0, October 2011 Image available at: http://clinicalposters.com/news/2011/0926-empowered-patient.html 6. E-patients Empowered EnabledEngagedElectronicEqual Adapted from Mesko B Social Media in Medicine: Introduction, Available at :http://thecourse.webicina.com/presentations/introduction/ 7. Medical Apps Clinician Tools Help increaseaccess to clinical information at the point-of-care Communication Sharing of data Workflow Increase Patient Engagement Education Data collection andfeedback Students andPractitioners Students:educational and productivity clinical apps Integration into Practitioners: clinical EHR calculators and drug Education Slide courtesy of Timothy Aungst: Evaluating mobile medical information applications for utilization by pharmacy students Available at 8. Pharmacy Apps ~814 apps appear in asearch with a keyword pharmacy IMedicalApps (http://www.imedicalapp s.com/about/) reviews and evaluates the apps for healthcare professionals and patients 9. Wikis Social writingapplications Collaborativeknowledge base Researchcoordination Brainstorming Image available at: http://ruonlineyet.edublogs.org/using-wikis/ 10. Mayo clinic Center for Social Media 11. MOOC?http://wallppaer.com/animals/moose-wallpaper.html 12. Massive Open Online Courses (MOOCs) EdX , 8 courses (2012) -> 67 courses (2013) Coursera , over 100 courses (2012) -> over 400courses (2013) Udacity, 18 courses (2012) -> 25 courses (2013) Stanford Online, 5 courses Anything useful for pharmacy students? 54+ relevant courses on Coursera! 7+ relevant courses on EdX! Suggestions Fundamentals of Clinical Trials (on EdX) SciWrite (on Stanford Online) 13. How to Get Involved Twitter thought-leaders to consider following:Physicians: @kevinmd, @FarrisTimimi, @hjluks Pharmacists: @kevinclauson, @poikonen,@DrJeffCain @TDAungst Tweet Chats to consider lurking in:Healthcare Social Media : #hcsm every Sunday @9 pm EST Medical Education: #meded every Thursday @9 pm EST