Social Media and Your School

© Copyright Laurie Boettcher 2011

laurie boettcherspeaks!

Social Mediaand Your School

August 17, 2011



Video Clip

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng





How many of you . . .



Today

1. What is social media?

2. Social media facts and information

3. Social media universe

4. Advice

5. Q&A



What is social media?

Basically, they are web sites where, for free, you can connect and interact with other people.

What makes social media differentis that it is more than two-way communication.



Obviously confusing and intimidating.



What else is social media?What it is NOT:• The answer• A stand-alone• 100% free

• Low- maintenance• A fleeting fad

What it is:• An invaluable tool• Another tool• Uses time rather than

$$$• Requires consistent managing/monitoring• Fundamental shift in the way we communicate



• More than 700 million active users (Buddy Media)

• 50% of our active users log on to Facebook in any given day (Facebook)

• Average Facebook user is connected to 80 community pages, groups, and events (Facebook)

• Generation Y (18-24) – 99% have a profile on a social networking site (http://econsultancy.com/reports/social-media-statistics)

Social Media Facts and Info















• Communication tool to reach the widest audience.

• Delivers the message directly to followers without them having to search a web site or other sources.

• Immediacy of getting the information directly in the hands of residents.

• Reach a younger demographic. • Cost is staff time, not financial.• Avoid the middle man (media) in getting

message out.

Benefits



Education 2.0 is taking a step back to see how we can integrate social media into traditional communication activities to reach a new, wider demographic withminimal cost impacts.

In education, it’s also aboutpreparing students.

In Essence



Why should we care?

• Connect and educate community

• Educational enrichment

• Preparing students for communication shift

• Stay current on education

• Fun and entertainment

• Take control of our online identities



The important thing is

that WE are where

our COMMUNIT

Y is.



So, where are they?



Social Media Universe



Social news web sites for people to discover and share content from anywhere on the Internet, by submitting links and stories, and commenting on submitted links and stories.

Publish

152 million – The number of blogs on the Internet (Royal Pingdom 2010)

www.laurieboettcher.blogspot.com

http://www.laurieboettcher.blogspot.com/



Web sites or software that allows users to publish digital photos, video, or art online, thus enabling the user to share them with others.

Share

2 billion – The number of videos watched per day on YouTube. (Royal Pingdome 2010)

186 – The number of online videos the average US Internet user watches in a month (Royal Pingdom).

www.youtube.com/laurieboettcher

http://www.youtube.com/laurieboettcher



Web applications that allow instant messaging, voice over internet protocol, open source message boards, and phone calls over the internet.

Discuss

560 million – Total users124 million – Average monthly users

www.skype.com/laurieboettcher

http://www.skype.com/laurieboettcher



Web sites built with the intention of encouraging online socialization, these range from general friend networks (Facebook, MySpace) to particular niche audiences (Dogster and Catster).

Social Networks

700 million – Total Facebook users (only 7 years old)56 million – Total MySpace users (only 8 years old)100 million – Total LinkedIn users (only 9 years old)

www.facebook.com/lbspeaksonlinewww.linkedin.com/in/laurieboettcher

http://www.linkedin.com/in/laurieboettcher

http://www.linkedin.com/in/laurieboettcher



From “Guidelines for Educators Using Social Networking Sites August 2009 (Hegna, http://www.doug-johnson.com)

• Do not accept students as friends on personal social networking sites.

• Don’t search and initiate friendships with students.

• Be aware your “friends” have the ability to download and share your information with others.

• If your school wishes to use social networking sites for educational purposes, create some type of protocol to follow.

http://www.doug-johnson.com/



A web service allowing users to broadcast messages in short bursts, often limiting between 140-200 characters.

Microblogs

190 million – Total Twitter users (only 5years old)140 million – Number of tweets per day (50 million last year)

(http://www.onlinemarketing-trends.com/2011)www.twitter.com/laurieboettcher

http://www.twitter.com/laurieboettcher



Consolidates updates from social media and social networking web sites, social bookmarking web sites, blogs, and micro-blogging updates, as well as any other type of RSS/ Atom feed. Users can use this stream of information to create customized feeds to share with friends.

Lifestreams

www.hootsuite.com

http://www.hootsuite.com/



Similar to podcasting, except you can do a show live with audio only or full video. Listeners of the live show can chat with each other and the host. The show can then be embedded on a blog to create an archive. A simple definition of LifeCasting is broadcasting each and every moment of your life on the internet.

LifeCast



A world that exists on computers where users inhabit and interact via avatars simultaneously.

Virtual Worlds



Harvard University's "River City" is a MUVE that involves a society in the late 1800s that's in political and environmental disrepair--kids must figure out why residents are falling ill.

Quest Atlantis, a downloadable MUVE developed at Indiana University that focuses on an ancient culture.

Virtual Worlds in Education



A world that exists on computers where users inhabit and interact via avatars simultaneously.

Social Games

55% of social gamers are female and 45% are maleAverage US social gamers is 48, with 46% 50 or older

Women are 38% more likely than men to be avid gamers53% play for fun, 45% to relieve stress ,

43% for competition , and 32% for mental exercise



A massively multiplayer online game is a video game which is capable of supporting hundreds or thousands of players simultaneously. Played on the Internet, they feature at least one persistent world. Not necessarily played on a computer.

MMO/G

As of October 1, users registered for virtual world sites hit1 billion (Kzero)

Second largest group is 15 to 25 year olds (288 million)First is ages of 10 and 15 (468 million)



MMO Family is a resource for leveling a gaming-specced family ... From tips on balancing gaming with family life to finding age-appropriate niches for every family member, MMO Family offers advice on MMO gaming of the family, by the family, and for the family

MMO Family: Virtual worlds for kids

Avatar-based chat and mini-games where kids play alongside other kids of the same age range and interests.



1. Educate yourself first.2. Keep your privacy settings up-to-date.3. Remain in control of your accounts.4. Open dialogue.5. Offer a professional development day

regarding the ethical standards for administrators and teachers for social networking.

6. Offer a professional development day discussing and informing the benefits of social networking for staff, students, and parents. This will train them how to use social networking sites as well.

Advice



1. Update acceptable language policies in Student Handbook.

2. Create a policy statement parents and students sign yearly.

3. Provide warnings on school computers.4. Create a Social Networking Guideline

Pamphlet5. Add value.6. Don’t waste away at your computer.

Advice



Questions?