Social Media Jump School Social Media Jump School New terrains for an age-old practiceNew terrains for an age-old practice

Social media drives traffic to your website.● It's the digital

street your storefront is on.

● Be a good community member just as you are offline.

Your website's mission is to convert interest into leads.

● What's your “call to action?”● Do you have a lead generation form?

Online actions must have an offline counterpart or nothing actually happens.

● Ex. Graubunden Tourism video: ● http://bit.ly/1hibmI9

How many of these do you recognize?How many of these do you recognize?● Pinterest● Google+● Tumblr● Instagram● Youtube● Vimeo● Vine

● LinkedIn● Facebook● FourSquare● Reddit● Prezi ● Slideshare

● Yelp● Etsy● Flickr● Meetup● Blogger● Quora● Quickmeme

Your industry may even have its own network.

● SMS list● Ravelry● BeerAdvocate● Apps

I absolve you from guilt.

Small businesses can't be everywhere. You must triage.

Go where your prospects and partner are.

A “Good Post” is different on each platform.See http://bit.ly/1bnQWc4.

What do you say once you're out there?

Voice. Voice. Brand. Pre-sale.Brand. Pre-sale.

Voice example: Texas Medicaid Matters case study

video on 9terrains.co

Content creation tips

● Use Google image search, click on “size” and “large” under “search tools.

● GIFs● Blog sweet spot is

approximately 350 words.

● Ask yourself: who would my company be if it were a real person? What would he or she be interested in?

How do you get followers?● Earning email addresses● Tell customers how on

your materials, email signature

● Actively pitch● BE a good follower, a

good listener, a polite person.

Let's talk about YOUR mission -

and make a plan.

Ivy Le, Principal at 9TTwitter: @UrbanHaiku and @9Terrains

Facebook: facebook.com/9terrainsEmail: ivy@9terrains.co

Call: 512.693.7807Links we referred to will be posted at bit.ly/SMJUMPSCHOOL