Social Media - Focus on the 'How

Sebastian Rusk (@sebrusk)

786-273-7875 direct

[email protected]

http://Facebook.com/SocialBuzzTVhttp://Facebook.com/SocialBuzzTV

http://YouTube.com/SocialBuzzTVShowhttp://YouTube.com/SocialBuzzTVShow

http://Twitter.com/SocialBuzzTVhttp://Twitter.com/SocialBuzzTV


Case StudyCase StudyCase StudyCase StudyCase StudyCase StudyCase StudyCase Study

Starbucks gave its customers a voice to

“Share, Vote, Discuss, See.”

Campaign produced 50,000 new product ideasCampaign produced 50,000 new product ideasCampaign produced 50,000 new product ideasCampaign produced 50,000 new product ideas

WHY Social Media?WHY Social Media?WHY Social Media?WHY Social Media?

Focus on the ‘How’Focus on the ‘How’Focus on the ‘How’Focus on the ‘How’

You’ve Got 2 Options As a Brand…You’ve Got 2 Options As a Brand…You’ve Got 2 Options As a Brand…You’ve Got 2 Options As a Brand…

‘Proactive’ NOW!‘Proactive’ NOW!

‘Reactive’ Later!‘Reactive’ Later!

StatsStats

800 Million users – Valued at over $100 BILLION

OVER 500 Million users – it IS the new telephone

OVER 100 Million users – in less than a year!

AdvertisingAdvertisingIf the band Journey comes to town and you paint

A sign that says

“Journey coming to the arena Saturday night” –“Journey coming to the arena Saturday night” –

that’s ADVERTISINGADVERTISINGADVERTISINGADVERTISINGADVERTISINGADVERTISINGADVERTISINGADVERTISING!

PromotionPromotionIf you have a parade to

celebrate the band

Journey playing in yourJourney playing in your

town Saturday night –

That’s PROMOTION!

PublicityPublicityIf the band Journey starts

a bar fight in that

PUBLICITY!PUBLICITY!Same town – that’s PUBLICITY!PUBLICITY!that’s PUBLICITY!

Public RelationsPublic Relations

If the bar owner laughs

about the bar fight – that’s about the bar fight – that’s

Public Relations!that’s PUBLIC RELATIONS!

MarketingMarketingIf you planned the

bands bar fight –bands bar fight –

That’s MARKETING!

Social MediaSocial MediaAnd if the Bar Owner’s Wife freaks out

because the bar is

wrecked and tweets “Poker night cancelled, bar is ruined (for now)” and takes a video of the damage and posts it and takes a video of the damage and posts it

On Facebook and YouTube –

that’s SOCIAL MEDIA!

SalesSales!!If the town’s people go to the Journey

concert, Eat a local restaurants,

meet the band After the show for meet the band After the show for

Autographs and buy Souvenirs –

that’s SALESSALES!!

“How soon ‘not now’ becomes never.” “How soon ‘not now’ becomes never.” ––Martin LutherMartin Luther

What do THEY want?

What can you do to make AND keep them happy?

Don’t be afraid of what’s new and familiar!

is a “C”is a “C”

Case study is from the book the “Thank You Economy” by Gary Vaynerchuk

•They put the customer FIRSTFIRSTFIRSTFIRST•They LISTENEDLISTENEDLISTENEDLISTENED them•They LISTENEDLISTENEDLISTENEDLISTENED them•They REWARDEDREWARDEDREWARDEDREWARDED them for their business•They CAREDCAREDCAREDCARED

Sebastian Rusk (@sebrusk)

786-273-7875 direct

[email protected]


http://YouTube.com/SocialBuzzTVShowhttp://YouTube.com/SocialBuzzTVShow

http://Twitter.com/SocialBuzzTVhttp://Twitter.com/SocialBuzzTV


Education

Social Media - Focus on the 'How