Social Media for

Business

Facebook: CaribbeanHotelAndTourismAssociation

Twitter: @CHTAFeeds

GETTING TO

KNOW YOU

OVERVIEW

1. What is Social Media?

2. Pick your Platform

3. Are you Social?

4. Your Social Media Strategy

WHAT IS SOCIAL MEDIA?

WHAT IS SOCIAL MEDIA?

WHAT IS SOCIAL MEDIA?

• Two-way conversation

• Mass media

• Basic part of your SEO

ARE YOU SOCIAL?

ENTERTAIN

EDUCATION

ENGAGE

YOUR ONLINE PERSONA

1. Who are your customers? (Pareto)

2. What do they need?

3. What are your goals?

PICK A PLATFORM

BIG BOY

• Good for all industries

• Drives traffic

• Likes = Larger Network

• Engagement is key

PICK A PLATFORM

LIVE EVENT

• Events and conferences

• Online conversations

• Listen - Monitor trends

• Hashtag #

PICK A PLATFORM

THE PROFESSIONAL

• B2B, professionals & services

• Groups

• Company news

• Thought leadership

PICK A PLATFORM

SHOWTIME

• How to videos

• Demonstrations

• Training / Showcase

PICK A PLATFORM

THE SCRAPBOOK

• Images and video

• Event planners & designers

• Realtors, collectors

• Women focused

PICK A PLATFORM

THE PHOTO ALBUM

• Young demographic (18 – 35)

• Linked with Twitter and Facebook

• Hashtags

PICK A PLATFORM

THE NEW KID

• Google juice

• On the rise!

• Google Hangouts

• Google Helpouts

OPTIMIZE YOUR POSTS

• Use analytics to pick your prime post time / date

• Short and simple - 40 characters

• Ask for interaction / Pull on heartstrings

• Photos, video, infographics, memes

• Shorten URLs and add them to copy

• On Twitter – Add the link to the front of the tweet

• Use a maximum of 3 hashtags (except on Instagram)

OPTIMIZE YOUR POSTS

OPTIMIZE YOUR POSTS

OPTIMIZE YOUR POSTS

DEVELOP A STRATEGY

• Provide Valuable Content

• Drive Traffic to your Site (convert)

• Leverage your Team

• Levarage Complimentary Businesses

• Offline into Online

SOCIAL MEDIA METRICS

Set Your Measurable Goals

• Landing Pages & Google Analytics

• Goals + Metrics

Increase brand visibility IMPRESSIONS

Thought leadership LIKES, COMMENTS, SHARES

Increase traffic to website CLICK THRUS

Social Media for

Business

Facebook: CaribbeanHotelAndTourismAssociation

Twitter: @CHTAFeeds