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Build brand equity and save millionswith better English proficiency
Problem
MNCs in Asia lose billions due to inadequate English proficiency
Market
The China/Japan healthcare marketexceeds $2 trillion
Value PropositionBoost language- related productivity
by 25% in 12 months BEFORE NOW
Solution
1 Pharma-based English training
2 Management tracking tools
3 Direct-to-physician marketing
4 Disease-specific certification
WeChat Marketing
Value-added English content with contextual Chinese translations within feed
Video-based Training
Value-added English training with real-world pharma news and translations
E/C/J Database
200k+ contextual Chinese translations by Harvard-educated M.D. with extensive overseas experience
Target PopulationsPhysicians Employees
Researchers Students
Product Development
2,100+ health/pharma videos
85,000+ Eng/Chn/Jpn DB entries
24 disease categories
Pharma Promo Trends
More Same Less Unsure
Mobile applications 53 13 4 30
Social Media with Patients 43 7 4 46Product Websites for Consumers 41 43 9 7Product Websites for Physicians 41 46 8 6Social Media with Physicians 41 11 4 44Medical Science Liaisons (MSL) 39 41 11 9e-Detailing 38 15 3 34Sponsored Symposium 30 36 32 3
Pharma Sales Representatives (PSR) 23 19 57 2
Source: KPMG “Transforming Healthcare: From Volume to Value” (2012)
Growth Projection
Today 6 months 12 months 24 months0
20
40
60
80
100
120
MNC Domestic Individuals
Clie
nts/
Sub
scrib
ers
Pipeline Partners
Mark MacIntyre (Founder & CEO)15 Years Pharma Experience in AsiaEditor, China Pharmaceutical Review
Lukasz Muzyka (Head of Tech)Full-stack Ruby on Rails Engineer
Cross-border Web/Start-up Experience
Team
Robert W. Roche (Businessman/Entrepreneur)30+ years living and doing business in Japan and China
Chairman, Oak Lawn Marketing, Inc.Chairman and CEO, Acorn International, Inc. (NYSE: ATV)
