+

Sports Advertising

By: McKenzie Adams, Sydney Wright, Savannah

Voelzke, Nathan Klock, Jonathan Williams, Tevin

Mitchel

+The Problem:

Creates a false sense of reality.

Makes consumers think that wearing a certain brand with

enhance their performance.

Brand doesn’t enhance performance, performance is

determined by athleticism and work ethic, not the brand you are

wearing.

Advertisers also use famous people to promote their products.

+Does wearing Nike really make

you as fast as a cheetah?

• Example of false

reality.

• This ad implies

that if you wear

Nike you will run

as fast as a

cheetah.

• Your speed has

nothing to do with

the brand you

wear.

+Will wearing Nike really make you

like Tiger Woods?

• Example of

advertisers using

celebrities to

promote products.

• Advertisers do this

to manipulate

consumers.

• Consumers think

that if celebrities

wear a brand then

they should do.

+Why Bring Awareness?

Sports advertising makes consumers feel less worthy or

incompetent.

Advertisers make it seem like if you aren’t wearing a certain

brand then you can’t compete at the highest level, which is

what all athletes want to do.

Sports advertising can lower the consumers sell esteem by

making them feel like what they have isn’t good enough.

+New Balance makes “Excellent”

“Lets make excellent happen”

This ad implies that if you don’t

have new balance shoes then

you aren’t “excellent”.

Example of making people feel

inadequate.

+Gatorade, the “Cure-All”?• This is a tweet from Gatorade• Basically saying that if you drink Gatorade you won’t cramp, but if

you don’t drink Gatorade you can’t preform at your best because you will cramp.

+Who is Sports Advertising Targeting?

Geared toward teens and young adults.

They are most influenced by sports advertisement.

Most involved in media and keeping up with celebrities.

Still at these stage where they are striving to get to the next

level.

Look up to and want to be like the celebrities on TV.

+How to Get the Word Out?

Hand out pamphlets at high schools and colleges.

In the pamphlets there will be info. about the issues of sports

advertising.

At the end of the pamphlet there will be a website that leads

you to a more in depth guide on the subject.

And also a hash tag on twitter that people could tag and add

and receive info.

#KnowYourMedia

Some examples of our twitter

hashtags:

As our tweets got retweeted,

more and more consumers

were informed about the media

and how manipulating it is.

+#KnowYourMedia

+Dimensions of Media Literacy in Sports

Advertising

Advertisers trigger consumers

emotions.

Makes them think that if they

don’t wear a certain product

then they aren’t good enough.

Makes them feel inferior.

People in this generation make

looking good a priority and

marketers know that.

Sports advertisers use pro

athletes and sports models to

promote their brands.

Consumers think that if they

wear these brands they will look

as good as these professionals.

Emotional Aesthetic

+Bottom Line:

We want to help YOU! (our

fellow consumers)

Our goal is to make consumers

aware of how misleading and

manipulating these sports

advertisements are!

Learn to pay attention.

They cant manipulate you if you

know what to look for.

+Works Cited

"Brand: Nike." AOTW. Media Bistro. Web. 18 Nov. 2014.

Xochitl Munoz. "Mike Powell for New Balance." Held and

Associates. 28 May 2013. Web. 18 Nov. 2014.