HISTORY

HISTORYFounded by Francisco Tatay M. Bautista, on October 23, 1970.With over 40 years of experience in DeathCare servicesST. PETER LIFE PLAN, INC. (SPLPI)is a Pre-paid DeathCare company, which offers traditional and affordable Life Plans to all segments of the societySPLPI continues to excel in its role in society as being The DeathCare Experts, by maintaining its leadership in the DeathCare Industry

Vision and MissionVision The St. Peter Group of Companies is DeathCare Experts, the choice of every Filipino in the delivery of world-class DeathCare Services a progressive partner in nation building.Mission As DeathCare Experts and responsible citizens, we commit to improve the quality of life of St. Peterians, our stakeholders and the Filipino people. UNLAD d Bayan!

Core Values Values God CenterednessExcellenceTeamworkIntegrityCustomer SatisfactionEvery St. Peterians WelfareProfessionalism

Branch Manager Profile Mr. Rommel A. Guingon Branch Manager of St. Peter Quezon Avenue branch

Products and ServicesLife plan St. Peter is providing prompt and professional Pre-paid Death Care services. They have different plan types that suit your budget and are payable in cash or installment for a period of five years.

Cremation Plan

Packed with cremation service and insurance benefits for all St.Peter plan holders, the new St. Peter cremation Plan has everything one needs! It is transferable, assignable and very affordable.

Full cremation services (only in the areas where a st.peter accredited crematorium is situated and available) -rendition of generally accepted and industry standard cremation services specifically the actual cremation of the remains, grinding of the bones and separation of the ashes.Exquisite Marble UrnValue added insurance coverage such as Cash assistance and accident insuranceTransferability and assignability option3 day viewing in our chapels or at your homeService on call, 24 hours a day, 7 days a weekProvision of standard casketMetal casket, Full glass, Imported Corners and Handles, Elegant Interiors

Chapels

Operates three (3) elite memorial chapels in the heart of commercial district of Quezon City, Cebu City and Davao City which have been providing professional and traditional memorial services to the public for over 30 years. Currently, there are more than 200 St.Peter Chapels ready to serve the public with superior quality memorial services nationwide. Return of Premium, the memorial services, in effect, becomes FREE!

Life plans with Premium

Amount equivalent to 20% of the contract priced based on annual mode of payment shall be returned to the plan holder each year, beginning at the end of 16th year from date of effectively until the end of the 20th year while you are living.

Features and Benefits

Guaranteed memorial services Very Affordable installments Transferability Assignability Unrendered services Grace Period 1 year contestability

Value added services

eBurol eLibingTimeless TributeHeaven Address

Value added coverage

Cash Assistance Benefit Accidental Death and Dismemberment Unpaid balance deemed paid Waive of installments

Market Size Funeral Services - 13 Billion Pesos

Market Share of St. Peter

- 43.02%

COMPETITORSThe direct competitors 1. Arlington Memorial Chapel 2.La funeraria paz 3. Sanctuarium 4. Loyola Memorial Chapel.

Indirect competitors

Traditional memorial service like National Memorial Homes and other life plan like prudential life.

The St. Peter BrandProduct FocusSincere in delivering the promiseExceeds the expectation of the customersNon-Traditional Marketing. They are Relationship customer OrientedNumber 1 in death care Service. Pre-need and Need memorial plans.

The Face of the Brand

BRAND NAME: St. Peter.The owner is ReligiousSt. Peter is the head of the Catholic ChurchAll the packages of its products are named after many different names of saints.

What if St. Peter did not used Brand management? What if they used the name . . .

BANGKAY Funeral Serviceskung oras mo, oras mo na

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KAMATAYAN Death Care Services Susunduin ka kahit saan

Ako ngayon, Ikaw Bukas Life plan

LOGOInfinity The helping hand of St. Peter is endlessMorning Star - symbolizes that there is always hope. St.peter is your light after the sunsetPentagon Represents homes of every Filipino.

Tagline

Laging bukas, Kahit saan, kahit kelan, Maaasahan.

AdvertisingBILLBOARD

Endorser

TV Advertisement

Word of Mouth

Publicity

Brand Equity

The brand equity of St. Peter among its customers is excellent.The customers are willing to pay more, and share the benefits and services of St. Peter. In 2004 the company is on the list of top 1000 corporation in the Philippines and it ranked number 500, but as of today its rank is number 177.

Brand Positioning The Primary target market of the company is the social class B, C and D; single or married; male or female, ages 40 to 60 years old. They are the workers, employees, housewives and retirees. St. Peter position in minds of the consumers is security and benefits, because of the services and life plan of the companyAffordability

Corporate Social Responsibility

Gift for Angels As DeathCare Experts, we hope to empathize with the pain of parents who mourn the loss of their little angels by taking the financial responsibility off their shoulders. We give them the memorial service for free.

GC for Priest St. Peter Chapels awards exclusive St. Peter Memorial Gift Certificates to church leaders, parish priests and other notable individuals in honor and recognition of their selfless acts of goodness.

Casket Donation The St. Peter Casket Donation Program aims to provide decent caskets to the less privileged in society who cannot afford to buy a casket during the time of need

Soul Trees In cooperation with Green Earth Legacy Foundation Inc. (GELFI), Soul Trees is one of the environmental programs of St. Peter Chapels.FRANCISCO M BAUTISTA FOUNDATION INC The FRANCISCO M BAUTISTA FOUNDATION INC was founded to serve as legacy to Francisco Manuel Bautista, founder of the St. Peter Group of Companies. The foundation aims to provide assistance to the academically deserving but financially incapable students, thereby giving them a chance to achieve their dreams

ConclusionBuilding a Brand is one of the difficult stages in putting up an enterprise. It is the start of everything, meaning the success of the business lies on building a great Brand. If a product or service did not brand itself or did not hire a brand manager, it will be difficult for that business to succeed.Brand Management is the foundation of great businesses because it focuses on its promise in giving the best service, the best products that will retain in the minds of the customers.

In conclusion, we as marketers must learn that, if we brand our products and services correctly and passionately, we could be successful. Even if our products are not as unique as to others, we could sell anything as long as we give our best in fulfilling our Brand promise, we could be successful in business like what St. Peter life plan Inc. did.

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