2015  Workshop  

Sam  Bradd,  Drawing  Change  

Your message is important.  Everything can be improved with visuals.

Innovative Visuals

Union Issue

Visuals to support outreach, education, better meetings, history, reports, members’ rights, notices, transparent processes…. … And telling our story of a fairer, just world.

Bite sized, visual information: Illustrated reports. Photo timelines about history. Infographics about policy. Illustrated/annotated collective agreements. Flow charts for election processes. …. Make the union info easy for members.

Graphic  History  Collec@ve:    labour    history  comics    

PSAC:  Winning  Poster  Entry,  CALM  2015  Image  by  Andy  Everson  

OPSEU:  Winning  comics  entry,  CALM  2015  (volunteer  category)  

CUPE  Na@onal:  20-­‐foot  interac@ve  Equity  Timeline  

6 DIRECT IMPACT DIRECT IMPACT 7

In February we shared this little comparison between the cost of the Edmonton-Ottawa leg of Premier Redford’s flight to South Africa, and the average annual LAPP benefit. The response was overwhelming:

Number of likes on the AUPE Facebook page: 257Number of times the image was shared: 1,353Number of times the image was seen: 63,104

With such a great response we decided to share a few more comparisons.

IT WASN’T JUST THE PREMIER THAT WAS FLYING HIGH – HER STAFF WAS ALSO BREATHING THE RARIFIED AIR

TOTAL YEARLY COMPENSATION FOR THESE FIVE:

CPO 1’s AVERAGE SALARY:

CHILD & YOUTH CARE WORKER 1s SALARY:

$1,317,463

$366,982

$50,346

$52,426

$15,190

PREMIER’S STAFF EARNING

REDFORD CHIEF OF STAFF

ANNUAL COMPENSATION

CORRECTIONAL PEACE OFFICER 1s

CHILD & YOUTH CARE WORKER 1s

$1,317,463 WOULD FUNDFIAT 500 POP BASE MODEL

$366,982 WOULD FUND

5

22

7

IN 2013 OVER $100,000

FAROUK ADATIA

ADDITIONAL

ADDITIONAL

(including cash and non-cash benefits)

Cost to pay all 523 Correctional Peace Officer 1s in Alberta for two weeks: $1,133,210.87

Cost to pay all 160 Child and Youth Care Worker 1s in Alberta for two weeks: $371,643.91

HAVE TAX BASE, WILL TRAVEL...IN STYLE Politicians travel. It’s often part of the job. But some don’t travel like the average Albertan taxpayer who voted them into office. They travel, and stay, in style. Here are just a few of the bills Redford racked up that ultimately led to her resignation.

* On March 12, Redford paid back the cost of her trip to South Africa. It wasn’t enough; her approval rating dropped to 18%.

“The Premier should start by working to end the perception that she would rather be anywhere other than Alberta. The many trips, both for government business and personal time, are enough to make people wonder just how much she actually likes being in the province.”

While on vacation in April 2013, Premier Redford had a government jet pick up her, her daughter and two bodyguards to attend Ralph Klein’s funeral.

Premier Redford ran up this bill flying from Edmonton to Ottawa on a Government of Alberta jet to catch a ride to South Africa on the federal government’s jet.

After attending Mandela’s funeral, the Premier skipped a free ride home with Prime Minister Harper and booked her own flight, for $10,000. Another $20,000 was spent to fly aide Brad Stables round trip to South Africa.

In January, Premier Redford took an entourage on a trade mission to India. On her way back, she stopped in Davos, Switzerland to listen to a speech by Al Gore.

Redford assistant Brad Stables stuck Albertans with this bill at the Fairmont Hotel MacDonald in Edmonton. Stables stays in luxury when he travels from his home…in Calgary.

$9,200

What can $9,200 buy? What can $15,000 buy?The chart below shows how many weeks of wages could have been paid with the money spent on hotel bills for Premier Redford’s assistant at the Fairmont Hotel MacDonald in Edmonton, or her flight from Palm Springs, California.

A years’ worth of groceries for a five-person family. Or maybe you’re in the market a new car.

$15,000 $30,000

$120,000

$9,240

PALM SPRINGS, CA

EDMONTON, AB

OTTAWA, ONSOUTH AFRICA

INDIA

BY THE NUMBERS

SUPPORT AIDEMICHENER CENTRE

PROVINCIAL BUILDINGCARETAKERFIRE LOOKOUT COURT REPORTER

12 121310WEEKS WEEKSWEEKS

WEEKS

The money spent on Redford’s $120,000 trip to India would buy 40 Indian-made Tata Nanos, the world’s cheapest car at about $3,000

Excerpt from Edmonton Journal Op-Ed, Premier must open some doors, March 14, 2014

with the PROGRESSIVE CONSERVATIVES

Alberta  Union  of  Public  Employees:  Winning  CALM  entry,  2015  infographic  

Hospital  Employees’  Union:  meme  for  social  media  

Flow  chart  or  process  diagram.      Example:  Wendy  McNaughton  

Canadian  Centre  for  Policy  Alterna@ves:  infographic  

Video  

Corner  stores  and  the  immigrant  experience  

Na@onal  Film  Board:  photo  essay  

Whiteboard  or  Explainer  Video  

Visual  Instruc@ons  

Reports  that  use  visuals    

Powerpoint:  use  pictures  

Similar  to  powerpoint:  Prezi  is  dynamic  

BCGEU:  Live  graphic  recording    during  a  full-­‐day  event  

Group Activity      

Step  1.    What  union  communica@on  topic  do  you  want  to  strengthen  with  visuals?    Step  2:    Take  the  post-­‐it  notes  and  walk  around  the  room.  Add  your  ideas  for  how  visuals  can  strengthen  each  of  these  categories.      15  minutes  and  then  we  will  report  back.      

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Other  Resources:    Infographly:  live,  real  @me  data  repor@ng.  Upload  a  data  set  online.    Noun  Project:  Icons  for  infographics    Tips  and  learning  on  Twi]er:  #dataviz,  #visualthinking    Infographic  of  the  day:  Fast  Company    Phone  apps  add  text  to  photos  to  create  easy  memes:  Word  Swag    Alterna@ves  to  Powerpoint:  Prezi,  Keynote,  and  Slideshare        

Contact:  Sam  Bradd  |  Drawing  Change  

Vancouver,  BC  www.drawingchange.com  

Unionized  with  Canadian  Freelance  Union  @sambradd