Paññāsāstra University of Cambodia

Fundamental Global Business Management

Lecturer: Dy Chhunsong1. Huo Sokhuoy

ID:524802. Ky Sreyleak

ID:513693. Chan Tolyka ID:622324. Chum Pov

ID:546355. Keo Pichma

Group5 Members:

Term 2017

Greeting Coffee and Bakery

Greeting Coffee and Bakery

ContentI. Description

a. Why we choose coffee shop? b. Vision c. Mission d. Core Value e. Key to Successful

II. Products and Service a. Marketing plan b. Promotion

III. SWOT Analysis a. Management and

Operation IV. Start up Plan

Profit and lose ( Break Event )

V. Conclusion

Description•Greeting Coffee and bakery is located in

10521 Jones Rd, Suite B Houston, TX 77065. (6m*13m =19.6feet*42.6feet)

•Greeting Coffee and bakery is based for commuter and neighborhood.

•We severed coffee, Smoothie, Italian Soda, and bakery.

•The only café shop over there•Provide the unique taste and service

Why we choose coffee shop?•There are two main reason

- Opportunity - Talent

•What make us unique?- The first and only shop - Make your own taste

Greeting coffee and bakery

. Vision- To be among the most popular and needed in our coffee industry.

. Mission- To inspire and to connect people- To keep people warm and feel like home

Core Value

•Honesty, Responsibility, Reliability, and Integrity.

•To be pro-active•To be innovative and pragmatic

Key to Successful •Right people in the right place (position)

- Never give up- Think big, but we start small- Low capital investment- Keep updating

Products and Service•Marketing plan:

▫Internal: ▫20% off for customer who come to buy

coffee from introduce by our staffs.▫Staff introduce to another people.

▫External: ▫Social media ( Facebook page, tweeter, IG )▫Free taste for the grand opening day from

5am to 10pm.

Product and Service (Cont…)•Target Customer •Commuter•Neighbor hood•Visitor•Customer will come to our shop •Weekday 150 to 170 •Weekend 170 t0 200

Products and Service•Promotion:

▫Buy two cups of medium size will get one cup of regular size for free.

▫Buy 0ne cup of large size will get one donut or any bakery for free.

▫10% for the first week.

Product and service (Cont…)Menu

SWOT Analysis •Strengths

▫Unique taste, relax place, good environment, many parking lots.

▫Put the right people in the right position.▫To make our coffee fresh in every cups.

•Weakness▫Cannot served on time when we have a

lot of customer at the same time.▫New brand.

SWOT Analysis (cont…)•Opportunities

▫Our shop has the opportunities to expand its global operations.

▫We are the first one.▫New markets for coffee such as in

India, Thailand, and Cambodia.•Threats

▫The coffee shop is exposed to rises in the cost of coffee and dairy products.

▫Challenging with new born coffee shop.

Management & Operation

Start Up Plan •Rental 2500$/m•Building 45000$•Tables, Chairs and Counter 3500$•Electricity 500$•Water Free•Coffee Machine 10000$•Coffee Grinder 700$•Oven 3000$•Mixer 700$

-Coffee Bean 18$/kg (180$/1 boxes)-Cup 1.25x30=375$-Plastic Glasses 9$/100boxs=900$-Logo Print out and poster 120$-Straw 1b0x 30$x10=300$-Flour 25$/b x 10=250$-Other Material 500$-Miscellaneous 2500$

Start Up plan (cont…)

Profit and Lose•Income of coffee: at least 240 cups of

coffee are sold everyday and the cost of one cup is 3$.

•The total income of coffee is 21,600$ for one month.

• Income of donut: 200 of donuts are sold everyday and the cost of it is 1$ each. So the total income of donut is 6,000$ for one month. And other bakery can get around 3000$ for one month.

Profit and Lose (cont…)•Expend for Revenue 2500$, electricity

500$, staff salary 5650$, coffee bean 2160$, Flour and ingredient 1100$, other material 500$ and advertising 250$.

•Total Expend for one month is 12,660$.•Total income for one month 30,600$•So our income for one month is 15,896$•And in one year our income will be up to

190,752$.

Break Event•We have 5 shareholder and for one

share is 20,000$. Total of our capital is 100,000$, and our first investment is 71,025$ and we still have another 28,975$ for reserve fund.

•So we believed that we will break our event within 5 month.

ConclusionAll in all, Coffee is the best drink for all

kind of people ages nowadays. Coffee can make people feel fresh in the morning when they’re drink just a cup of it. Also many night time workers, they’re prefer drinking coffee to drinking other energy drink.

If you are a night worker or you need to stay late at night, Try our

coffee!!!