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From pitching your first project, through idea validation process using concierge MVP to first steps in business: finding co-founders and fighting for your company.
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@michuk @michuk
WHAT IS A PITCH?WHAT IS A PITCH?Sales Pitch – a line of talk that attempts to
persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product
or service.Source: http://en.wikipedia.org/wiki/Sales_presentation
@michuk @michuk
LEARN YOUR PITCHLEARN YOUR PITCH
“Filmaster helps cinemas drive incremental profitable admissions using personalized
communication.”
@michuk @michuk
WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH?
ProblemSolutionTraction
Other Validators
@michuk @michuk
WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH?
ExcitingMemorizable
Benefits, not featuresLeave room for questions
@michuk @michuk
WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH?
“If you’re lucky (and good), the audience will remember only ONE THING about
your pitch.”
@michuk @michuk
WHAT MAKES A GOOD PITCH?WHAT MAKES A GOOD PITCH?
[Dave McClure video]
@michuk @michuk
COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE
@michuk @michuk
COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGEBad examples:
We have more featuresWe're faster
We're smarterWe're better at X
@michuk @michuk
COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE
Good examples:Google's Search Algorithm
37Signals' Blog
@michuk @michuk
INTELCLINICINTELCLINIC
[IntelClinic Pitch video]
Concierge MVPConcierge MVP
@michuk @michuk
Concierge (French pronunciation: [k sj ]) is an ɔɔ ɛʁʒemployee of an apartment building, hotel or office building
who serves guests, with duties similar to those of a receptionist.
MVP (Minimum Viable Product) is a strategy used for fast and quantitative market testing of a product. It may
also involve carrying out market analysis before hand.
ZAPPOSZAPPOS
@michuk @michuk
ZAPPOSZAPPOS
@michuk @michuk
“I went to a couple of stores, took some pictures of the shoes, made a website, put them up and told the shoe store, if I sell anything, I'll come here
and pay full price.”Source: http://www.businessinsider.com/nick-swinmurn-zappos-rnkd-2011-11
KEKEMEKEKEKEMEKE
@michuk @michuk
EVENTSEVENTS
@michuk @michuk
ANGELINA@OSCARSANGELINA@OSCARS
@michuk @michuk
ANGELINA@SXSWANGELINA@SXSW
@michuk @michuk
ANGELINA@SXSWANGELINA@SXSW
@michuk @michuk
EVENTSEVENTS
@michuk @michuk
Do ResearchSchedule meetings in advance
Network like crazyFollow up!
@michuk @michuk
Do RESEARCHDo RESEARCH
Use your network!#leweb websummit#tcdisrupt #sxsw
#eps13 #dld
#leweb websummit#tcdisrupt #sxsw
#eps13 #dld
@michuk @michuk
PLAN MEETINGSPLAN MEETINGSPLAN MEETINGSPLAN MEETINGSSCHEDULE MEETINGSSCHEDULE MEETINGS
@michuk @michuk
BE PROACTIVEBE PROACTIVE
@michuk @michuk
NETWORK LIKE CRAZYNETWORK LIKE CRAZY
Not about your ideaNot about your idea
@michuk @michuk
Not about your ideaNot about your idea
@michuk @michuk
Order food from your cell phone!http://bit.ly/13PmWkg
Confidential data on mobile deviceshttp://bit.ly/18nyXC3
IT's ABOUT YOU!IT's ABOUT YOU!
@michuk @michuk
...AND YOUR TEAM...AND YOUR TEAM
@michuk @michuk
NOT ALWAYS SWEETNOT ALWAYS SWEET
@michuk @michuk
NOT ALWAYS SWEETNOT ALWAYS SWEET
@michuk @michuk
“Being a Founder Is Lonely”“Being a Founder Is Lonely”http://onforb.es/199X9Jr
NOT ALWAYS SWEETNOT ALWAYS SWEET
@michuk @michuk
“Being a Founder Is Riddled With Doubt”
“Being a Founder Is Riddled With Doubt”
http://onforb.es/199X9Jr
NOT ALWAYS SWEETNOT ALWAYS SWEET
@michuk @michuk
“Being a Founder Bankrupts You”
“Being a Founder Bankrupts You”
http://onforb.es/199X9Jr
Three BeesThree Bees
@michuk @michuk
BE PERSISTENTBE PERSISTENT
@michuk @michuk
“Now that we've exhausted all the possibilities... let's get started!
“Now that we've exhausted all the possibilities... let's get started!
BE OPENBE OPEN
@michuk @michuk
“I'd better sign my own NDA... because you never know...”
“I'd better sign my own NDA... because you never know...”
BE WEIRD :)BE WEIRD :)
@michuk @michuk
TALK TO PEOPLE!TALK TO PEOPLE!
@michuk @michuk
“The More People Know You, The More People Can Help You”
“The More People Know You, The More People Can Help You”
@michuk @michuk
EVENTS in WARSAWEVENTS in WARSAWAula Polska, OpenReaktor, Czwartki z
Social Media, Geek Girls Carrots, Makerland, Bootstrappers Breakfast, OpenCoffee, WRUG, Activatorium,
PyWaw, DjangoPiwo
More: Startup Digest Warsaw (https://www.startupdigest.com/digests/warsaw)
@michuk @michuk
STARTUP WEEKENDSTARTUP WEEKEND54-hour weekend events during which groups of
developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more pitch ideas for new startup companies, form teams around those ideas,
and work to develop a working prototype, demo, or presentation by Sunday evening
Next Event: Warsaw, 30-31.05 - 01.06 (http://warsaw.startupweekend.org/)
@michuk @michuk
ACCELLERATORSACCELLERATORS
PL: The Founder Institute, Startup Enterpreneuria, SWNext, Startup Hub Poland, Accelerate
Europe: Seedcamp, Wayra, TechPeaks
US: Y Combinator, Tech Stars, 500 Startups
@michuk @michuk
STARTUP CONTESTSSTARTUP CONTESTS
PL: Startup Fest, Start with e-nnovation, Aulery
Europe: The Europas, LeWeb, PIONEER Festival, The Next Web, European Pirate Summit
US: TechCrunch Disrupt, DEMO, Launch...
@michuk @michuk
@@Borys Musielak
E: [email protected]: twitter.com/michuk
F: facebook.com/michukQ: quora.com/Borys-Musielak
Tel: +48795158581
Filmaster.TV | ReaktorWarsaw.com | borys.musielak.eu
