Startup Toolkit by Alex De Simone

T4NT: TECH 4 NON-TECH SERIES

Startup ToolkitProducts to build, manage, and grow your startup

Alex De SimoneFounder, Caller Zen & JobrMS ME‘11, MBA ’[email protected]

Stanford Graduate School of BusinessJanuary 14, 2015

1

Stanford Graduate School of Business 2

Do I need a technical co-founder?

Summary of Alan Chiu’s first T4NT ses-sion…


Which type of startup

are you building?


Technology As A Product

Tech-Enabled Business

Tech-LeveragedBusiness

Which type of startup are you building?

YES MAYBE NOTechnical

Co-founder?


What is your biggest risk right now?


Market Execution Technical

What is your biggest risk right now?

- Can you build it?- Does it work?- Can it scale?

- Can you put it in the hands of users?- Can you generate buzz and press?- Retention/growth?- Beat competitors?

- Do people want it?- Will they pay for it?- Is there a real need?


In Session 2, we focused on technical

From zero… …To deploy

Blank App ?


Concepts Covered

From zero… …To deploy

Blank App

1. Applications2. Databases3. Environments4. Version Con-

trol5. Deployment

Stanford Graduate School of Business

1. Programming Languages To Build Applications

1. Web 2. Na-tive

iOS:

Android:

* many others not included


2.


3. Three Types of Environments

Development Staging Production

- Live version of your application- What your cus-tomers interact with

- Replica of produc-tion environment- Used for testing bugs

- Also known as “lo-cal” or “dev”- Unique to a com-puter


4. Version Control

Apps

MySQL DB

local

“git push”

repository (cloud)


5. Web App Deployment

Web App “git push”

Server(cloud)Local

* Assuming you don’t use your own servers. Many others not included


5. Native App Deployment

Native App

PlatformLocal

* Assuming you don’t use your own servers. Many others not included

Submit for approval

NOTE: The approval process for native apps can take over 2 weeks.


Today: Focus on startup tools in five areas of

management


Five Management Areas

Team Project CRM

Website Analytics


Criteria for choosing startup tools

1. Does it meet our business needs?

2. Does it save time and $$?

3. Does it make employees and customers hap-pier?


1. Team Management

Payroll/Benefits

Recruiting

Internal Communication

External Conferencing


Slack: www.slack.com


Slack: www.slack.com/apps


Caller Zen + Slack: www.callerzen.com


Xero: www.xero.com

• Accounting• Payroll• Taxes• Invoices• Expenses• Starts $7/mo


AngelList: www.angel.co

• Fundraising• Hiring• Networking• Free to post jobs


2. Project ManagementProject Task Management Issue/Error Tracking

File Management


Trello: www.trello.com


Codebase: www.codebasehq.com


Honeybadger + Slack: www.honeybadger.io


3. CRM: Customer Relationship ManagementTelephony Support Systems

Email Support Systems

Sales

Marketing


Desk: www.desk.com


Desk: www.desk.com/apps


Caller Zen + Desk


Cloud-based Servers

32

4. Website / Domain ManagementSimple Website Builders


Webflow: www.webflow.com


GoDaddy: www.godaddy.com


Analytics Testing

Payments

35

5. Metrics Management


Amplitude: www.amplitude.com


Loader: www.loader.io


Braintree: www.braintreepayments.com

T4NT: TECH 4 NON-TECH SERIES

Startup ToolkitProducts to build, manage, and grow your startup

Alex De SimoneFounder, Caller Zen & JobrMS ME‘11, MBA ’[email protected]

Stanford Graduate School of BusinessJanuary 14, 2015

39

Education

Startup Toolkit by Alex De Simone