Steps for Textbook Adoption

Textbook Adoption

A Process Proposal

Mark Hendrix, Associate Professor, Palm Beach Gardens

Mark Hendrix, Associate Professor, Palm Beach Gardens

Strategies and Career Development

Education, Consulting and Sales

Palm Beach State since 2011

Minnesota, Kansas, Florida

Strategies Cluster Chair, 2012-13

What are the steps for clusters use to adopt textbooks?

Clusters?

?

???

?

Understand the Process

Sales vs. Buying

1

What we think the sales process is…

ProfessorsSales Reps

How it actually works

Customer

1 Marketing

2 Identify Customer

3 Qualify Leads

4 Transaction

5 Implement

6 Support/ Service

7 Referrals

Faculty Workshops

Establish the Objectives

Educate Yourself

2

Gather Information

Research

Conference

Sales Rep

Get opinions

Students

FacultyDepartments Cluster

Adjuncts

Sales RepsResearch

Pilot the Best

Try Before You Buy

3

Publisher A Publisher B Publisher C

Cluster/Department

Proposal Process

1 Establish Goals

1 2 3

2 Make a Timeline

3 Divide Up Work

4 Share Results

Over $20,000 in materials for student use

in 2013

2 pilots and more companies are interested

Sample Survey

Is this your first college class?

Select computer activities you feel comfortable doing:

Do you have access to a computer at home?

Where do you anticipate accessing the internet?

Progres

sionSubject

Area

Show Progress

Faculty SurveyWhat do we think is important?

Define: Pillars

Traditional ContentMajor/Career PlanningEducational Planning

Define: Activities

Ideas included in the textOnline activitiesTeacher Pack with Games etc.

Define: High Interest Content

Case StudiesVideo Roll connectedIncludes Tablet/Cell

Define: Visually Stimulating

Graphic Novel?Colorful?Web LinksGraphic Organizers

Define: Holistic

identity, meaning, and purpose in life through connections to the community, to the natural world, and to humanitarian values such as compassion and peace

Define: Online Content

eBooksTesting/Quiz MaterialsVideo LibrariesBlackboard Interface

Working Rubric: Textbook Adoption

4 3 2 1

Course Redesign Pillars

Educational Planning, Career Selection, Major Selectiontraditional Content

Adresses 3/4 Adresses 2/4 Adresses 1/4

ActivitiesComes with online activies, games, highly interactive ideas for classes in the Teacher Ed.

Adresses 2/3 Adresses 1/3 None

High Interest Content

Includes Case StudiesComes with ReaderHas Video LinksIncorp. Cell/Tablet Tech


Visually Stimulating

Graphic NovelColorfulWeb LinksGraphic Organizers


Holistic

identity, meaning, and purpose in life through connections to the community, to the natural world, and to humanitarian values such as compassion and peace


Online ContenteBooksTesting/Quiz MaterialsVideo LibrariesBlackboard Interface


Sample Student Responses

MyFoundationLab helps me to improve on my weak areas especially in reading and writing. The program was easy to work with.I like how it makes you go back and see what you got wrong.

i liked that the MyFoundationsLab explained everything before i was given questions to answer. Math is hard for me and with MyFoundationsLab, it was pretty easy.

Confer with Colleagues

Systematically Evaluate

4

Rubric

4 3 2 1

PriceLess than 100

124-100 149-125 200 - 150

Content

Everything we want

Most of what we want

Some of what we want

Little of what we want

Tech

Lots of Cool Apps &Online Tools

Many Cool Apps &Online Tools

Some Cool Apps &Online Tools

No Cool Apps &Online Tools

Support

Professional Development & Tech Support

Professional Development or Tech Support

Support No Tech Support or Professional Development

Negotiate & Adopt

Make the Deal

5

Making a Deal4 Be clear

1 Ask for the best deal

2 Include support

3 Custom configure

Implement & Monitor

Keep Track of Experience

6

Get the ServiceProfessional DevelopmentSoftware SupportNew ProductsLive UpdatesOnsite Implementation

Keep Track

Record ExperiencesShare InformationStudent InputLog New Products

Over the 3 Years

Clusters will be ready to adopt the best materials.

Thank You