1. Tech Forum | March 6, 2014 #TechForum @BISG Student Attitudes Toward Content in Higher Education, Volume 4

2. Hello. My name is: Len Vlahos Executive Director, BISG #TechForum @BISG 3. #TechForum @BISG 4. UNDERSTANDING THE STUDENT CONSUMER #TechForum @BISG 5. Ongoing, twice-annual survey of US college students Includes two-year, four-year, private, public, and for-profit institutions Featuring four years of trend data, from 2010-2013 Accompanied by a survey of higher ed faculty in Spring 2012 and 2013 #TechForum @BISG 6. Thanks to our sponsors! #TechForum @BISG 7. The Fate of the Textbook 0% 10% 20% 30% 40% 50% 60% 70% 80% Fall 2010 Spring 2011 Fall 2011 Spring 2012 Fall 2012 Spring 2013 Fall 2013 #TechForum @BISG 8. Required Course Materials 0% 10% 20% 30% 40% 50% 60% 70% Other Open educational resources used Materials assembled in course pack One or more textbooks recommended Materials provided through ILS No formal course materials One or more textbooks required Fall 2013 #TechForum @BISG 9. Required Course Materials 0% 20% 40% 60% 80% Other Open educational resources used Materials assembled in course pack One or more textbooks recommended Materials provided through ILS No formal course materials One or more textbooks required Fall 2013 Fall 2012 Fall 2011 #TechForum @BISG 10. WHAT DO FACULTY THINK? Required Course Materials 0 0.2 0.4 0.6 0.8 1 Other Open educational resources used Materials assembled in course pack One or more textbooks recommended Materials provided through ILS No formal course materials One or more textbooks required STUDENTS FACULTY 0% 20% 40% 60% 80% 100% #TechForum @BISG 11. Students Prefer Print 56% 16% 15% 6% 7% Print textbook Digital textbook Print textbook including online supplements Digital textbook including online system No preference #TechForum @BISG 12. Why Print? 0% 20% 40% 60% 80% 100% Poor experience with digital Privacy concerns Can share/copy Don't have device Can keep at end of semester Buyback options Ease of bookmarking/highlighting Prefer look/feel of print Fall 2013 #TechForum @BISG 13. Acquisition Process 0% 10% 20% 30% 40% 50% Try to get by without it Buy digital book Rent digital book Rent physical book Buy physical book and sell it back Buy physical book and keep it after semester ends Fall 2013 Fall 2012 #TechForum @BISG 14. Acquisition Process 0% 10% 20% 30% 40% 50% 60% 70% 80% Supplemental materials Availability/in stock Delivery speed Condition Delivery cost Price #TechForum @BISG 15. 63% of students who purchased a digital text were satisfied with the price they paid compare that with 43% of print textbook purchasers. #TechForum @BISG 16. Going Digital 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Fall 2010 Spring 2011 Fall 2011 Spring 2012 Fall 2012 Spring 2013 Fall 2013 Digital Textbook Purchases (Past 2 Years) #TechForum @BISG 17. Going Digital 0% 10% 20% 30% 40% 50% 60% 70% Has taken a course using McGraw-Hill Has taken a course using Cengage MindTap Has taken a course using Wiley Plus Has taken a course using Pearson Mastering Has taken a course using Pearson MyLab Prefers online courses Pays for most of own course materials MBA student Senior/4th year student Junior/3rd year student Attending 4-year college or university SURVEY AVERAGE #TechForum @BISG 18. Device Ownership 0% 10% 20% 30% 40% 50% 60% 70% 80% Fall 2011 Spring 2012 Fall 2012 Spring 2013 Fall 2013 Laptop/netbook Smartphone Desktop computer iPad Kindle Fire #TechForum @BISG 19. Device Usage 0% 10% 20% 30% 40% 50% 60% 70% 80% Spring 2012 Fall 2012 Spring 2013 Fall 2013 Laptop/netbook Desktop computer Tablet #TechForum @BISG 20. Purchase Sources 0% 10% 20% 30% 40% 50% 60% Fall 2011 Spring 2012 Fall 2012 Spring 2013 Fall 2013 Campus bookstore (on-site or website) Other bookstore (on-site or website) Amazon All other sources #TechForum @BISG 21. Textbook Rental 0% 5% 10% 15% 20% 25% Spring 2012 Fall 2012 Spring 2013 Fall 2013 Rent physical book Rent digital book #TechForum @BISG 22. Textbook Rental 0% 5% 10% 15% 20% 25% 30% 35% 40% Fall 2011 Spring 2012 Fall 2012 Spring 2013 Fall 2013 Chegg Campus AND other local bookstores B&N.com Amazon.com #TechForum @BISG 23. Integrated Learning Systems adapts to the needs and styles of individual students using learning-based algorithms, simulations, and discovery exercises. An ILS blends traditional textbook content with online resources and makes extensive use of assessments to measure learning outcomes. #TechForum @BISG 24. Integrated Learning Systems Dont know N/A Helpful Online homework Blackboard Useful Annoying Supplements Tools Great E-Books MyMathLab Website Extras Online stuff WASTE OF MY MONEY! Useless Google Software Digital book ECompanion Mastering Wiley Plus Study Aids Course pack Work Aplia Frustrating ? Class site OK #TechForum @BISG 25. Over half of students surveyed have now taken at least one course using an ILS. #TechForum @BISG 26. Integrated Learning Systems 0% 10% 20% 30% 40% 50% 60% 70% To what extent did it help improve your grade? To what extent did it help your studying? To what extent have you used the ILS? To a large extent Somewhat Not much #TechForum @BISG 27. Faculty Influence 31% 50% 19% How likely would you be to purchase digital course materials if the instructor recommended them and provided URL? Very Likely Likely Unlikely #TechForum @BISG 28. The majority of faculty members (56%) indicate they are solely responsible for selecting materials for their classes. #TechForum @BISG 29. WHAT DO FACULTY THINK? Course Material Selection 0% 20% 40% 60% 80% 100% Use of an Integrated Learning System (e.g., WileyPlus, Pearson Availability of online quizzing, tutoring, self-assessments Service provided by the publisher Good teaching aids for instructors Low cost to students Pedagogy within the textbook Experience with a previous edition June 2013 Feb. 2012 #TechForum @BISG 30. WHAT DO FACULTY THINK? Integrated Learning Systems 0% 20% 40% 60% 80% 100% Not sure No, I am not likely to teach a course using an ILS within the next year Yes, I am likely to teach a course using an ILS within the next year Yes, I have taught a course making extensive use of an ILS No, I have not taught a course making extensive use of an ILS #TechForum @BISG 31. Illicit Acquisition Behaviors 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Fall 2011 Spring 2012 Fall 2012 Spring 2013 Fall 2013 Photocopied/scanned content from other students Downloaded digital content from other students Acquired content from pirate website Acquired international versions of texts #TechForum @BISG 32. WHAT DO FACULTY THINK? Illicit Acquisition Behaviors 0% 10% 20% 30% 40% Downloading digital textbook content from other students Downloading other course material from other students Downloading course materials from a Website not specifically authorized by Buying or acquiring international versions of textbooks Buying or acquiring textbooks from a pirate Website Photocopying or scanning chapters of textbooks from other students June 2013 Feb. 2012 #TechForum @BISG 33. Attitudes Toward Copyright 0% 10% 20% 30% 40% 50% 60% Other books Textbooks Television Film Games Music Not at all To a limited extent To a large extent #TechForum @BISG 34. Attitudes Toward Copyright 0% 20% 40% 60% 80% 100% Acquired international versions of texts Acquired content from pirate website Downloaded digital content from other students Photocopied/scanned content from other students "Not at all" Survey Average #TechForum @BISG 35. Illicit Acquisition Behaviors 0% 10% 20% 30% 40% 50% Family member Newspaper article Instructor A website Another student Friend or roommate #TechForum @BISG 36. Illicit Acquisition Behaviors 0% 10% 20% 30% 40% My parents can't pay for books My friends do it Student loans are too high Instructor doesn't use book enough Have low income/budget for books New textbooks are too expensive #TechForum @BISG 37. Price & Value 55% 40% 5% Textbook prices are reasonable, considering their value Disagree Agree Don't know #TechForum @BISG 38. Price & Value 69% 25% 6% I'm willing to get textbooks at the lowest cost, even if it means purchasing older editions Agree Disagree Don't know #TechForum @BISG 39. Price & Value 78% 14% 8% I would spend money on learning solution that improves my results by 1 letter grade or more. Agree Disagree Don't know #TechForum @BISG 40. Price & Value 73% 18% 9% I would spend money on a learning solution that reduces my study time by 25%. Agree Disagree Don't know #TechForum @BISG 41. Students are willing to spend on products they perceive as having value. #TechForum @BISG 42. For students, value = increased studying efficiency or improved grades. #TechForum @BISG 43. Thanks for listening! Len Vlahos Executive Director, BISG len@bisg.org