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JUST JUICE CAMPUS FEEDBACK JUST JUICE CAMPUS FEEDBACK MAY 2011 MAY 2011

Student Village: Just Juice case study

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Page 1: Student Village: Just Juice case study

JUST JUICE CAMPUS FEEDBACK JUST JUICE CAMPUS FEEDBACK MAY 2011MAY 2011

Page 2: Student Village: Just Juice case study

7 Naughty and nice activations across 7 regional 7 Naughty and nice activations across 7 regional campusescampuses

Page 3: Student Village: Just Juice case study

2 days per 2 days per campuscampus

Flash mobbersFlash mobbers

““Peep cans”Peep cans”SamplingSampling

Page 4: Student Village: Just Juice case study

Reaching over Reaching over 100 000 students 100 000 students

Page 5: Student Village: Just Juice case study

Distributing over Distributing over 20 000 samples20 000 samples

Page 6: Student Village: Just Juice case study

High profile High profile Mcee FezileMcee Fezile

High profile High profile artist AKAartist AKA

Page 7: Student Village: Just Juice case study

Talk about NAUGHTY….Talk about NAUGHTY….

Page 8: Student Village: Just Juice case study

And NICE….And NICE….

Page 9: Student Village: Just Juice case study

And getting a POLE And getting a POLE involved…involved…

To show how two fruits come together To show how two fruits come together in a can of Just Juicein a can of Just Juice

Page 10: Student Village: Just Juice case study

Leaving students entertained and Leaving students entertained and refreshed!!refreshed!!

Page 11: Student Village: Just Juice case study

Find more case studies @ www.studentmarketing.co.za