AREPORT

on

Suuply Chain of Supercrops Safe.ltd Quality

at Maruti Suzuki

By : Mayank PatelSubject : S.I.PClass : MBA (Marketing Management)Roll number : 16

GENERAL OVERVIEW :History :‑

Super Crop Safe Limited was incorporates as a private limited company under the Companies Act, 1956 on 9th February 1987 in the state of Gujarat.

The Company now plan to set up a unit for manufacture of technical and formulation of various pesticides by using vide range of technical along with capative consumption of technical manufactured by itself.

Company Profile: Name of the company:- Super Crop Safe Ltd Registered office Address of the company:- C-1/290 GIDC Estate, Phase-1, Naroda, Ahmedabad-382330 Year of Incorporation:- 1987 Constitution:- Public Limited Company Registration number:- U24231GJ1987PLC009392 SSI registration number:- 24-0006-12-00520 Listed at:- Bombay Stock Exchange Ltd.

Business AnalysisThe company believes in adopting the best corporate governance practices and protecting the rights and interest of the shareholders. They have the right to have complete information about the Directors and Management and their interests in the company as well as governance practices followed by them. Towards this end, the company is making extensive disclosures from time to time. Your company is fully compliant with all its provisions.

Special Awards & achievement:

UdyogRatna Award (From The institute of Economic Studies, New Delhi)

Waste Minimization (From National Productivity Council, New Delhi)

Gold Star Award (From national Institute of economic development, New Delhi)

Rajiv Gandhi Excellence Award (from institute of Economic Studies, New Delhi.

SUPPLY CHAINSupply Chain Management (SCM)

is now a fact of life. It is also a dynamic entity that is constantly changing and evolving in response to changes in technology, competitive actions, and customer demands.

(1) it is strategic; (2) it is dynamic; and, (3) it is customer-driven

The supply network that serves these customers must be optimized and react to supply uncertainties and demand variability. New paradigms in supply chain management must evolve that guide new management strategies, identify new research agendas, and lead to dissemination of new knowledge to supply chain employees

Purpose of Study:

The purpose of the project was to understand the key issues facing supply chain managers in the coming years and identify the key initiatives required to close the gap between today’s capabilities and the demands of the new supply chains. To address these challenges two groups of experts were invited to participate in the project.

Market of Supply Chain:The SUPER CROP SAFE LTD have national

and market due to its high quality has reached in national market. Its quality being accepted by many states of the country which are shown below.

GujaratRajasthanPunjabHaryanaMadhya PradeshMaharashtra

Supply Chain of Company:Consumers

Retailers

Traders FarmersInput

Companies

Input Companies Raw material Providersanother pharmaceutical Companies etc.,

Farmers: Crops Dairy

Traders: HIghly Selling Factors Main Source in Market

Retailers: HypermarketsSupermarketsCorner Shop

Consumers: Urban Rular

Distribution Channel

This is not large scale industry and this product is frequently. Distribution channel are sets of interdependent organization involved in the process of making a product or services available for use or consumption.

Assessment of Supply ChainFirst step: Supply Chain AssessmentBefore apply supply chain assessment is necessary to define assessment’s scope, in both: scenario to evaluate and business unit range (geography, product category, group of customers, etc.)

Second step: MappingMapping stage pretends to support understanding of supply chain scenario, by giving a graphical single view of supply chain strategy, due that, there is an activity related to discuss “Supply Chain” in order to adjust topics that weren’t found in assessment’s step.

Third step: Gap analysis Gap analysis stage pretends to find dominant behavior of supply chain, factors that are out of the dominant behavior –gaps-, discussion about gaps –Are gaps a competitive advantage inimitable for competitors.Or Are gaps failures of the scenarios that must be solved?- and finally, an updated version of supply chain roadmap and action plan to fix or strengthen the gap, according if gap is a competitive advantage or a model’s failure.

Supply Chain Analysis in Respect of GAP Analysis:

Supply Chain

Bench marketing

Base Zero

What if done supply

chain?

Self Assessme

nt

Gap analysis shows:- Supply chain is an upstream efficient

supply chain, at the downstream, both product and service, are oriented to a continuous replenishment supply chain.

- Management is focused in an efficient supply chain.

- Unique value proposal is oriented to a continuous replenishment supply chain, but, they are not focused in the two main drivers for customers: low working capital and no minimum order size.

- Efficiency is required in order to assure competitive price, compared against international suppliers (who are oriented to low cost).

Research Method:

Market Research

A wealth of actionable insights are hidden in the numbers. Our skilled analysts are able to mine the data and extract these insights from raw data. The quantitative analysis services provided by super crop safe ltd are;

Database analysis is conducted on information already existing within the companies other systems. Research analysts explore to understand customer behavior patterns and other characteristics. Database analysis conducted by super crop safe ltd. include;

Information mining Information modeling Customer segmentation Other advanced data analytics

Conclusion

Maintain “efficiency oriented” upstream supply chain, in order to assure a minimum price gap against international competitors.

Company defined a new focus of its strategy, looking for adding value to main customers, based on a continuous replenishment, which is impossible to match for the foreign competitors.

Thank You