SUPERBOWL + ADVERTISING= FUN AND CREATIVE MARKETING

TOP SUPER BOWL SPENDERS 1999-2008

PepsiCo has historically spent more money on Super Bowl advertisements than Coca-Cola, which skipped the event altogether some years.

Advertiser …………Years with ads….Ad spending

1. Anheuser-Busch……10 years……….$216.03 million

2. PepsiCo …………10 years……….$142.84 million

3. General Motors ……9 years……….$68.04 million

4. Walt Disney……….8 years……….$57 million

5. Time Warner……….8 years……….$55.69 million

6. FedEx …………..10 years……….$33.09 million

7. General Electric ….7 years……….$30.88 million

8. Coca-Cola…………2 years……….$30.51 million

9. E-Trade Financial….5 years……….$25.27 million

10. Visa USA…………7 years……….$25.20 million

Source: TNS Media Intelligence

Sunday's Super Bowl will see advertisers shelling out as much as $3m for 30 seconds of airtime.

American football's championship game has a long tradition of extravagant advertising and memorable commercials, and with an audience of 100 million, is seen as a unique opportunity for marketers.

Sunday's game between Pittsburgh Steelers and Arizona Cardinals will be no exception. *

http://www.independent.co.uk/sport/general/others/advertisers-spend-millions-

on-super-bowl-spots-1517428.html

HUMOR PLAYS A VITAL ROLE IN MANY OF THE MOST POPULAR AND MEMORABLEADS AIRED DURING THAT “PRIMEST OF PRIME TIMES”, THE SUPERBOWL!

Some ads rely on celebrity appeal

And, as always, “sex sells”.

Celebrity + Sex REALLY sells…..

So does the “American Dream” of stardom.

Some appeal to our civic, ethnic, orpatriotic ideals.

Superbowl advertising provides an interesting overview of popular culture, year by year.