Aad Streng, Philips Electronics November 8, 2010

From Philips Yellow pages to People Finder and beyond……..10 years of experience in leveraging people’s knowledge

How it all began….

How it all began….

THE QUESTION

“Who can help me with………….?”

“In this vast Philips organization there must be at least one person who is able to help me!”

Experiences with best practices

• Experts love to share but have difficulties accepting bp’s from others: no learning!

• A lot of recognition for sharing, but less recognition for learning.

Standard approach is: Connect people to the right data and information. [Intranet, databases, libraries]

How it all began….

But...

there is no-one who will implement a good idea without consulting the owner.

Hence...

it is at least as important to connect people to people than to connect people to information.

Thus...

How it all began….

Customer Perception of Value

Product Quality X Brand Image

Similar for information...

Perception of Value of Information =

Content Quality X Credibility of Owner

Perception of Value….

How it all began….

Visibility

Sharing

Learning

Levels in Knowledge Management

No Company wide sharing without creating visibility

No optimum level of learning without Company wide sharing

Yellow pages in Knowledge Management

How it all began….

Yellow Pages QUALITIES

CONNECTING

efficiency pleasure

sharingexplorationbelonging

How it all began….

My profile

How it all began….

•All contributions are stored in such a way that they can be retrieved and viewed easily, through searching and browsing

Taxonomy

How it all began….

Members can publish links, Best Practice or ask questions.

• Link

• Best practice

• Question

Types of contributions

How it all began….

•Contributions can be rated by other members.

• Contributions can be forwarded to others members.

Forward, Rate & comment

How it all began….

And since then…. overwhelming possibilities !

1414

We have to deal with……

Source: Adidas

Some learnings….

• It starts and ends with people.• People always choose for the path of least

resistance.• Different people have different problem solving

and learning styles.• Tap as much as possible from sources that are

maintained well. • Create exciting features that surprise people.• Internet possibilities drive company demand.

Sharing knowledge – the challenge…….

Two kinds of people….

• Square and round.

• Searchers and browsers.

• Excel and Word

• SharePoint and web viewers

• …

Law of the large numbers.(Wisdom of crowds)

The value of information increases exponentially with the increase of the number similar kinds of knowledge buckets.

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Value Space People Excellence

- It’s all about people! -

Where we are now….

Three domains

Make sure people can share & find explicit

knowledge

Automatic push of explicit knowledge based on peoples

profile or application preferences

Share good practices, find experts and ability to ask questions to them (from

tacit to explicit)

(1) People To Content

(2) Content To People (3) People To People

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Keeping and bringing Knowledge management, Connecting People and Collaboration together

Connect Share

Connect Mail

Empower the end-user thru our Connect Suite

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Connect ChatConnect CallC’Webmeeting

Web MeetingCall / Chat

Meeting Workspace

RSS FeedsCalendarEmail

Share & PublishSearch

Applications

TasksDocuments Notes

Workflow

Connect Meeting

81049 users

34 rooms in 2010

MySiteMyLinks

TasksDocuments Notes

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People Excellencein action

- Towards a new people centered Intranet -

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Did you know?

Finding people is the most used functionality on the Philips Intranet

Finding information can cost us EUR 1.1bln per year in productivity costs per year

67% believe there are colleagues that can help them do their job better

39% say they have difficulty locating the right people

25% frequently go outside their department to seek or share knowledge

38% don’t get asked for their help and information

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New Philips Search

Connect Suite, People Finder, Search

(tagging/rating), Blog’s, Communities, Wiki

Add enterprise microblogging as a

first step, move external groups to

this community

One Platform based on

SharePoint 2010

Social Roadmap “Philips Enterprise” (Internal)

Search

Microblog/

Social

One Portal

Work Flow

People

Finder

Libraries

IPS

Intranet

Scattered Media and

Social Media landscapeStep 1: Introduce First True Social

Component: Enterprise Microblogging

Step 2: Absorb “Microblog/Social” in Next

Generation Intranet

Yammer, LinkedIn

(External uncontrolled/uninfluenced)

Functional

Conversations

A first step – Connect Us, Microblogging

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