Task Nine

Audience Research Summary

Survey Results

• When asked, “What would make a music magazine stand out to you?”, 62% of people replied free gifts and 54% said an image of a popular artists. Here is a pie chart to represent the data.

CompetitionFree giftsBusy coverCover image of popular artistBold textBright colours

Survey Results

• When asked about how much they would pay for a magazine, they replies varied from £1 to £4.

£2 £3 £40

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3.5

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Survey Results

Black White Red Orange Yellow Green Blue Pink0

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These are the results I received regarding what colours the audience would like to see in my magazine.

Survey Results

• When asked about their hobbies I received many different responses such as watching movies/television, listening to music, reading shopping, making jewellery, watching musicals. This types of interests are stereotypical for a teenage girl and therefore will include these in my magazine to appeal to my target audience as best possible.

Survey Results

• I asked in my survey “What type of feature/article would you find most interesting?” The answers I obtained were; gossip, celebrities, dating/rumours, album releases, interviews, tour releases/releases and the idea of a ‘facts you didn’t know’ article.

Survey Results

• When asked, “What would you most expect to find on the cover of music magazine?”, I got back different answers such as music artists/bands, gossip/latest news, lots of text and bold colours, images of celebrities and also the price.

Survey Results

• In my survey I asked who the persons top 3 artists are, they include One Direction, Tinie Tempah, Sam Smith, Miley Cyrus, 5SOS, The Vamps, Beyoncé, Justin Bieber, John Newman and more. These will fit in with the pop genre that my magazine is going to be and also the fact that they are popular with my target age range helps.

Survey Results

Band/Group 54%

Solo Artist 46%

I also asked in my survey whether they would you rather a main article about a solo artist or band/group, the results are as follows.

Survey Results

• Music magazines usually come with a free gift, so I decided to ask what types of gifts they would like to receive in the magazine. The responses I got included sample make-up, album vouchers, poster, sticker and band merchandise such as wrist bands.

Survey Results

• Another question from my survey was “What do you like most about other music magazines?” The responses I got back included posters, bright colours, interviews, tour information and pictures of bands and artists.

Survey Results

• I also asked what in particular would make you buy a magazine. The majority of responses talked about price and also how interesting the articles and interviews are. Other points were based on who was on the cover and how much it stood out.

Survey Results

• I left the last question open to comments that they thought would be helpful to my research. I received different points regarding font type and what colour schemes they thought I should use which was helpful as it gave me personal opinions on how to design my cover.

Focus Group Response I asked people of my target audience these questions:•What initially stands out to you from the cover of this magazine? •Are the colours used successful in making the magazine bright and fun?•Are the fonts used good at creating a positive vibe?•What colours and fonts would you expect to see on the cover of a pop magazine?•What content would you expect to be in a pop music magazine?•What would make a pop magazine stand out to you personally?•What do you think of the image used on the front cover?•Do you like the busy cover or a cover with less text?•Would you change anything to this cover to make it more fun and exciting?

Focus Group Response

“What initially stands out to you from the cover of this magazine?”

The use of images and bright colours was the centre of both responses and also the use of popular artists for example Taylor Swift and Justin Bieber.

Focus Group Response

“Are the colours used successful in making the magazine bright and fun?”

Yes, the bright colours achieve this.

Focus Group Response

“Are the fonts used good at creating a positive vibe?”

Yes, the mixture of serif and sans serif will also attract more people.

Focus Group Response

“What colours and fonts would you expect to see on the cover of a pop magazine?”

Bright colours such as pinks, yellows, oranges, blues. Also quite qwerky and bold fonts.

Focus Group Response

“What content would you expect to be in a pop music magazine?”

Articles, interviews, posters, tour information. Also celebrity gossip, new songs/artists and articles on fashion.

Focus Group Response

“What would make a pop magazine stand out to you personally?”

The images on the front cover need to be bright and catchy and featuring popular artists.

Focus Group Response

“What do you think of the image used on the front cover?”

Makes it stand out, the mixture of images will attract more people. Although it is a bit plain.

Focus Group Response

“Do you like the busy cover or a cover with less text?”

One response preferred a busy cover while the other would have preferred a cover with less text.

Focus Group Response

“Would you change anything to this cover to make it more fun and exciting?”

Remove some of the ‘cringey’ love hearts.