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A surefire way to provide high quality breastfeeding support by mastering clarity, consistency, and concise communications.
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The 3 C’s Of Breastfeeding Conversations and Consultations
A Surefire Way To Provide High Quality Breastfeeding Support By Mastering
Clarity, Consistency, and Concise Communications
Melanie Kissell CCE, LC
Welcome To The Training!
As a Certified PerinatalEducator, I’ve worked with hundreds upon hundreds of expectant couples and breastfeeding moms over the past three decades. What you might find surprising is my “other” field of expertise --“Small Business Marketing”. This training will have both of my niches joining hands to form a cohesive and creative partnership. Enjoy!
Melanie Kissell CCE, LC
It All Begins (and ends) With A Business Marketing CONCEPT
Provide SOLUTIONS To Breastfeeding ProblemsMelanie Kissell CCE, LC
Your Ultimate Breastfeeding Support **GOALS**
Patient Service
Patient Satisfaction
Patient Loyalty
Melanie Kissell CCE, LC
What Do Breastfeeding Moms REALLY
Want From You?
Melanie Kissell CCE, LC
First, Here’s What Breastfeeding Moms DON’T Want
Statistics, Percentages, Analytics, Numbers, Case studies, Origins, Charts, Graphs, Trends, Derivatives, Long Lectures (Yikes!! New moms have more important things to focus on.)
Melanie Kissell CCE, LC
When It Comes To Lending Breastfeeding Support …
Melanie Kissell CCE, LC
Melanie Kissell CCE, LC
Put Yourself In The Seat Of A New Breastfeeding Mom …
And Imagine BeingFaced With Loads Of Parenting Advice And All The Adjustments Of The Postpartum Period.
Melanie Kissell CCE, LC
Layering On PILES and PILES Of BreastfeedingInformation Is Apt ToLeave A New MomFeeling CONFUSED, OVERWHELMED, STRESSED, and UNSURE Of Herself.
Melanie Kissell CCE, LC
Don’t Make Moms Feel Like They’re About To Climb The Stairs To The Top Of The Empire State Building!
Make The Steps ToBreastfeeding SuccessClear, Concise, And Stress-Free.
Melanie Kissell CCE, LC
The Best And Most Effective Breastfeeding Support Sessions Will Be Perceived As …
Casual and Intimate Conversations
Ever Feel Exhausted, Worn Out, And Burned Out?
New Moms Can Feel That Way, Too.
Melanie Kissell CCE, LC
Melanie Kissell CCE, LC
Stay Reminded Of:
The K.I.S.S. Principle
Keep. It. Short. & Sweet.Melanie Kissell CCE, LC
Providing Clear, Concise, & Consistent Breastfeeding Support That Educates, Empowers Mom, Builds Her
Trust In You, And Boosts Her Confidence …
Melanie Kissell CCE, LC
Will Make You A Breastfeeding SUPER HERO!
Melanie Kissell CCE, LC
Time For A Dose Of Melanie’s Magic Marketing Medicine!
(Corny, I know. But I Couldn’t Resist)
Melanie Kissell CCE, LC
Get Your Injection Here >>>>>>
Don’t Worry – It’s Painless. And It Will Help You Remember This Important Marketing Concept:
Melanie Kissell CCE, LC
Don’t talk “features” …
Talk “benefits”.
Does A New Mom Need To Know Every Component Of Colostrum?
No, she doesn’t.
The “components” are a “feature”.
Melanie Kissell CCE, LC
Instead, share the “benefits”.
Melanie Kissell CCE, LC
Simple Equations To Demonstrate The Difference:
FEATURES = FACTS
BENEFITS = SOLUTIONS
Breastfeeding moms want “solutions”.
Getting The Idea?
Melanie Kissell CCE, LC
Put This Marketing Concept Into Practice. What “Solution” Can You
Provide For This Problem?
Melanie Kissell CCE, LC
“My baby is latching on to my left breast very easily. But she’s fussing and fighting me to latch on to my right breast. What can I do?”
And How About This Problem? What Is Your “Solution”?
Melanie Kissell CCE, LC
I asked my nurse for a pacifier and it’s really helping to soothe my baby in between feedings. But my mom doesn’t like pacifiers and she told me not to use one. What should I do?
Keep Your Ultimate Breastfeeding Support Goals In Mind, Your Newly Discovered Marketing Concept, And …
The 3 C’s!
Melanie Kissell CCE, LC
