1. The CampaignCreating a CampaignCase Study: Cloverfield
2. Cloverfield (2008) J.J.Abrams development of ideas=
Cloverfield (2008)Escape From New York (1981) Godzilla (1998) Blair
WitchProject (1999)Plane Crash Monster First Person /Handheld 3.
Verisimilitude to 9/11'monster movie for the YouTube generation 4.
Distribution and Marketinghttp://www.launchingfilms.info/ 5. THE
MARKETING CAMPAIGNCloverfield A Series of Clues were laid out for
the audience: The teaser trailer provided one piece of important
information, the nameof the producer JJ Abrams = sci-fi / horror
The web page just a date http://www.1-18-08.com/ The official
website contained links to social media -Facebook & MySpace
pages created by the characters in the film A Widget was available
for download from the website which played afew minutes of the
film, and could be added to blogs / websites To download the
widget, people had to register their details, whichautomatically
entered them into a competition Word of Mouth marketing, where
people promoted the film by passinginformation virally 6.
CloverfieldTHE MARKETING CAMPAIGN An Alternative Reality Game ,
centred around a fictional Japanesecompany Tagruato and its
subsidiary Slusho! The company was attacked by a monster and was
featured in severalfake news reports Slusho! ran an online
competition for people to create an advert for thefrozen soft drink
Slusho! is the company that the character, Rob was taking a job
with, inthe film A Prequel Manga film was created
Cloverfield/Kishin , which bears aresemblance to the monster in the
film
