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The genesis of Crisis Communication in Twitter: from Witnesses to Gatewatchers IR14: Resistance and Appropriation Luca Rossi, IT University of Copenhagen Elisabetta Zurovac, University of Urbino Carlo Bo Giovanni Boccia Artieri, University of Urbino Carlo Bo

The Genesis of Crisis Communication: from Witnesses to Gatewatchers

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During crisis events individuals look for information and try to share useful content or testify their own experience through social media sites. The research for valuable information is, usually, largely based on information provided - through social media as well as through more traditional media - by news agencies and official actors. This collective behavior leads, on a given amount of time, toward the emergence of gatewatching activities where digital media are usually used to reshare and to control information. But how does this phenomenon emerge? This paper will investigate this specific topic looking at the Twitter conversations produced during the first five hours after the earthquake that struck Emilia Romagna region in Italy on May 20th 2012. By focusing on the first 5 hours of the Twitter stream we have been able to detect the early user-led phase of the phenomenon, showing which type of users has been the first to fill the information gap and, by then, what happened until the early morning when traditional media came on stage. The research has been based both on the a textual qualitative analysis of the tweets, aimed at investigating what kind of messages were produced and by what kind of users, and on a Social Network Analysis of the #terremoto hashtag that showed how user-produced communication results in different network structures than news agencies’ produced ones.

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Page 1: The Genesis of Crisis Communication: from Witnesses to Gatewatchers

The genesis of Crisis Communication in Twitter: from Witnesses to Gatewatchers

IR14: Resistance and Appropriation

Luca Rossi, IT University of CopenhagenElisabetta Zurovac, University of Urbino Carlo BoGiovanni Boccia Artieri, University of Urbino Carlo Bo

Page 2: The Genesis of Crisis Communication: from Witnesses to Gatewatchers

Background and open research questions

Page 3: The Genesis of Crisis Communication: from Witnesses to Gatewatchers

RQ: How is Twitter used during the outbreak of a natural disaster?

Page 4: The Genesis of Crisis Communication: from Witnesses to Gatewatchers

Dataset:#terremoto hashtagMay 20th from 4:00 am to 9:00 am24121 tweets

Data acquisition:YourTwapperkeeper

Dataset & data acquisition

Page 5: The Genesis of Crisis Communication: from Witnesses to Gatewatchers

Tweets: 24121 Unique users: 11219 Retweets: 13252Reply messages: 1819Link to external resources: 8067

Data description

Page 6: The Genesis of Crisis Communication: from Witnesses to Gatewatchers

What kind of activity?

Ratio between RT and tweet increases form 0,45 during the first hour to 0,55 in the fifth hour.

Page 7: The Genesis of Crisis Communication: from Witnesses to Gatewatchers

Temporal perspective

Page 8: The Genesis of Crisis Communication: from Witnesses to Gatewatchers

The genesis of the gatewatchers

Page 9: The Genesis of Crisis Communication: from Witnesses to Gatewatchers

Tell: tweets with narrative content tied to personal experience and thoughts;Information: tweets with different level of informative content; Ask: tweets containing requests for information;Tweet Consciousness, tweets with meta-comments on Twitter and its functions o usages; Explainations: tweets containing theories, hypothesis on the earthquake; Ironic, tweets making use of irony;Complaints, tweets complaining about the institutions and mainstream media.

Textual analysis

Coded Tweets 21937 Tweets

Page 10: The Genesis of Crisis Communication: from Witnesses to Gatewatchers

Tell: tweets with narrative content tied to personal experience and thoughts;Information: tweets with different level of informative content; Ask: tweets containing requests for information;Tweet Consciousness, tweets with meta-comments on Twitter and its functions o usages; Explainations: tweets containing theories, hypothesis on the earthquake; Ironic, tweets making use of irony;Complaints, tweets complaining about the institutions and mainstream media.

Textual analysis

Coded Tweets 21937 Tweets

Page 11: The Genesis of Crisis Communication: from Witnesses to Gatewatchers

Tell: tweets with narrative content tied to personal experience and thoughts;Information: tweets with different level of informative content; Ask: tweets containing requests for information;Tweet Consciousness, tweets with meta-comments on Twitter and its functions o usages; Assumptions: tweets containing theories, hypothesis on the earthquake; Ironic, tweets making use of irony;Complaints, tweets complaining about the institutions and mainstream media.

Textual analysis

Coded Tweets 21937 Tweets

Page 12: The Genesis of Crisis Communication: from Witnesses to Gatewatchers

Textual analysis

TELL

INFORMATIO

NASK

IRONIC

TWEE

T CONSC

IOUSN

ESS

COMPLAINTS

ASSUMPTIO

N

23%

56%

3% 9% 5% 4% 0%

05:0

0 - 0

6:00

TELL

INFORMATIO

NASK

IRONIC

TWEE

T CONSC

IOUS..

.

COMPLAINTS

ASSUMPTIO

N

41%

28%

4%11% 14%

2% 0%

04:0

0 - 0

5:00

TELL

INFORMATIO

NASK

IRONIC

TWEE

T CONSC

IOUSN

ESS

COMPLAINTS

ASSUMPTIO

N

12%

73%

1% 3% 4% 5% 1%06

:00

- 07:

00

TELL

INFORMATIO

NASK

IRONIC

TWEE

T CONSC

IOUSN

ESS

COMPLAINTS

ASSUMPTIO

N

20%

54%

3% 7% 8% 6% 2%

07:0

0 - 0

8:00

Page 13: The Genesis of Crisis Communication: from Witnesses to Gatewatchers

Textual analysis

1 2 3 4 5

prima ora seconda ora terza ora quarta ora quinta ora0%

10%

20%

30%

40%

50%

60%

70%

80%

TELL INFORMATION ASK COMPLAINTS

Page 14: The Genesis of Crisis Communication: from Witnesses to Gatewatchers

Users analysis

Page 15: The Genesis of Crisis Communication: from Witnesses to Gatewatchers

Users analysis

Degree Centrality Betweenness Centrality

Page 16: The Genesis of Crisis Communication: from Witnesses to Gatewatchers

http://www.snsitalia.it

Luca Rossi – [email protected] Zurovac – [email protected] Boccia Artieri – [email protected]

Thank you