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THE MEDIUM IS THE MESSAGEmgr Radosław Wolski

what is medium ?

let's play

Roles:

● a medium● a few noises of chorus / disturbers● a message receivers / customers

A scenes:

● phone calling● a keyword without speaking● call a ghost / virtual person

broadcaster, medium, receiver

● sender / broadcaster use medium to communicate● can't separate content from medium

types of content

● text

● visual (graphic, images, icons, sign language)

● audio-visual

media, new media

● what we call a media?● what media do U use?

● which from these do U like to use?● which are interactive?● link each other with characteristic type of content

yes, we (consumers) like interactivityand audio-visuals content

● imagine a museum with new technology and museum that we know from the past – see, but don't touch anything!

media literacy

● competencies that enable people to analyze, evaluate, and create messages

● we „read“ a „text“ of culture● a text of culture can be everything!

(art painting, theatre play,clothes, games, webpages,literature, film, music, etc.)

analyze content

● https://archive.org/

● conclusions can show us the truth of our time, culture & who we really are

the medium is the message

● „Understanding media: the extensions of man“ 1964, Marshall McLuhan

internet

● M. McLuhan name world community as global village before internet era

● what is internet?● what is the characteristic / structure of internet?

liveplasma.com(a structure)

compare

● as media receiver, compare literature content with internet webpage

characteristic

● unlimited● without beginning and without the end● digital ontology is hyper

(hypertext, hiperlinks, hyperspeed)

what is real, what is virtual?

think...

● how we get experience...● how we discover world...● do U use media?● do U analyze what U receive?

we create...

● words● images● artifacts● potentiality and virtual worlds

we create the world.we create ourselves.