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Rules of Community Engagement
Angela ConnorMarch 23, 2010Knight Community Information Challenge Boot Camp
Make connections? Solve problems? Steady increase in membership? Crucial conversations? Move to action? Repeat visitors? Generate buzz?
What is your Goal?
What is your Goal? “..where residents can
post problems, debate solutions, decide on a course of action.”
“…encourage users to contribute content and share links to information.
“…make their voices heard on issues of water quality.”
“To help strengthen community dialogue.”
“…creating an in-depth public interest online news service with discussion forums.”
“…discussions about the state’s government and public policy.”
If you build it will they come?
People will participate in my community because…
Every community is different
The Road to Engagement
Ask Questions◦ “What are your top concerns about…?”◦ “What should we do about…?”◦ “What will happen when/if…?
Provide useful information and content◦ Live chats, Expert interviews, access to documents
Make it Personal
Complain
Conversations & Dialogue
What is your Goal? “..where residents can
post problems, debate solutions, decide on a course of action.”
“…encourage users to contribute content and share links to information.
“…make their voices heard on issues of water quality.”
“To help strengthen community dialogue.”
“…creating an in-depth public interest online news service with discussion forums.”
“…discussions about the state’s government and public policy.”
Stroke a few egos ◦ “Loved your recent post…”◦ “What great insight.”◦ “Your topics are always relevant and timely.”
Showcase and Acknowledge good work◦ Share across other social channels
Ask for Help
User-Generated Content
Make connections
Accept and respond to criticism
Use your influence
Seek expert advice and opinions
Make small talk
Get to know the community
Common Community Killers
Rudeness Arguing with visitors Stealing ideas, refusing to credit others Ignoring comments Being pushy and pompous
Managing the Conversation
Success Stories
Who owns this community? Whose job is it to make this a living, breathing, interesting and active community?
Ask yourself….
Takeaways Give people what they want
Be present
Talk to people WHERE they are
Become a user advocate
Angela Connor ◦ Twitter: @communitygirl◦ Blog: Online Community Strategist
http://blog.angelaconnor.com◦ LinkedIn: Angela Connor ◦ Google voice: 919-374-0627◦ Email: [email protected]
Stay in Touch!
