The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA

www.MelissaWashington.com

LinkedInPresented by Melissa Washington

Presented by Melissa Washingtonwww.MelissaWashington.co

m@melissawashing

Your

Destination


Navy Veteran Sales | Operations Leadership

Laid Off in 2009

• Everything from Boutique to Fortune

500 Companies• Over 10 Years in

Staffing & Recruiting

About Melissa

Launched 2014

About Melissa Next Chapter


LinkedIN Insights


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Questions

1. We don’t have a budget for a social media person? Who should manage our LinkedIn Account?

2. How to find contacts and reach out to them

3. Company Page- Your business presence

1. How many followers are on my company page and who are they?

2. Ways to attract Meeting Planners and business professionals as followers?

3. Organization to grow our destination versus individual promotion

4. Impactful posts?- engagement for hoteliers and get business to stay


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Questions

1. Ways to Advertise (have a presence/engagement)?

1. Company Page

2. Employees- Share updates, Blog Posts

3. Groups

4. Paid

2. How do we best target our audience – LinkedIn

advertising perimeters are so broad; I.e. Geography

only allows us to target North America. How do we

drill down to more specifics that work for a regional

audience versus a national audience?















5 steps to engaging followers on LinkedIn

1.Establish your presence

2.Attract followers

3.Engage followers

4.Amplify through the network

5.Analyze and refine

Phone916.253.7357

[email protected]


Facebook.com/melissawashingtonspeaker

Twitter.com/melissawashing

LinkedIn.com/in/washingtonmelissa

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The power of LinkedIn in promoting your destination | Melissa Washington | #SoMeT15US New Orleans, USA