The Rise and Fall -Rise of Nokia ? GEBM Seminar

Group members Yanan Attasopon 17135649YuChen,GUO 17137371

Nokia Group is the world's largest mobile phone manufacturer

Sales in more than 150 countries operating profit of €2 billion by 2010

Dominant across the world with the exception of North America

Struggled to compete with CDMA-based models

Nokia SWOT-Strengths

Nokia SWOT-Weaknesses

Nokia SWOT-Opportunities

Nokia SWOT- Threats

Fails to Keep Up Market

Key Finding Market share dropped below

30% in the first quarter 2011 Symbian applications are not

so advanced like iOS apps and Android apps.

Processor below 800MHz Cut 50% Smartphone

production 2010 . Doesn't plan to release Win7

phone until 2012 App. helps competitors gain

more market share

Nokia and Microsoft cooperation

On February 2011, Nokia and Microsoft announced plans to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem.

Windows Phone

Windows Phone is the primary smartphone platform for future Nokia devices. In partnership, Nokia and Microsoft crafted a joint strategy to deliver a vibrant ecosystem of devices and services that deliver an innovative and differentiating user experience for your apps.

Nokia N9 vs iPhone 4

N9 is a MeeGo 1.2 based Smartphone while iPhone 4 is a iOS 4 based SmartphoneN9 has larger screen ( 3.9>3.6)N9 has internal memory up to 64GB while iPhone 4 has internal memory up to 32GBN9 has RAM memory 1GB while iPhone 4 has 512mbN9 has class 33 EDGE/GPRS while iphone 4 has class 10N9 has HSDPA up to 14mbps while iPhone has HSDPA up to 7mbpsN9 supports Java while iPhone does notN9 can also boot Android OS

Nokia N9December 2011

http://www.youtube.com/watch?v=PgDaihMXkC4&feature=related

Conclusion and Recommendation

According to the strong competition in the mobile phone market, Nokia should improve their mobile phone’s abilities such as function of internet using on mobile, and also produce new application to satisfy customers’ needs. They should not be too dependent on Microsoft, because it would be hazard for the company. On the other hand, Nokia should keep developing the mobile phone technology at the same time Microsoft focus on software and another application that relates to mobile phone using. It might be true that is difficult for Nokia to recover from the problems while the competition of mobile phone is very strong due to the trend of smart phones for Apple and Google’s Android operating system, but cooperation between Nokia which produces numerous portfolios and has a very large distributed channel around the world and Microsoft that is the worldwide leader in software, would create new efficiently technology to offer customers and be successful again.

References

Cox, J. 2011, "Both Nokia, Microsoft have much to gain, and lose, in mobile deal", Network World (Online), no. 08877661, pp. n/a.

Forbes, ‘Nokia CEO paying to be Microsoft’s future’, May 2011, viewed 1 July 2011, <http://blogs.forbes.com/quentinhardy/2011/05/31/nokia-ceo-paying-to-be-microsofts-future/>

Microsoft news center, ‘Nokia and Microsoft Announce Plans for a Broad Strategic Partnership to Build a New Global Mobile Ecosystem’, viewed 30 July 2011, <http://www.microsoft.com/presspass/press/2011/feb11/02-11partnership.mspx>

Nokia developer, 2011, ‘windows phone’, viewed 2 July 2011, <http://www.developer.nokia.com/Develop/Windows_Phone/>

O'Brien, K.,J. 2011, Microsoft and Nokia face hurdles in alliance, France, Paris.

PRINGLE, D., 2005. Nokia's Phone Shipments Surge. The Wall Street Journal Asia, pp. A.8-A.8.

SANDSTROM, G., 2009. Nokia's Smart Phones Will Stick to Symbian. Wall Street Journal, , pp. B.5-B.5.