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Presentation on The Role Of Associations In Nation Building - Understanding the true value of international association conferences. Presentation was held by ICCA CEO Martin Sirk during the Meetings Africa 2013 tradeshow.
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Understanding the true value of international association conferences
Martin SirkICCA CEO
Meetings Africa: Association Day
The role of Associations in nation building
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
What do we mean by “value” of conferences?
• Mexico 2010: – $32.6 billion (48% tourism)– 23 million participants– 197,000 meetings
• USA 2009: – $263 billion (43% tourism)– 1.7 million jobs
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Hidden depths - true value?
• Not just direct spend!!!• $20 meal vs. $2.0m deal• Knowledge transfer: two-way• Knowledge creation• Local future leader education• Local champions profiled• Business networks strengthened• Long term sustainable competitiveness
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
The Big Challenges for Africa
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
• Strategic understanding – tourism but also not tourism!
• Support African associations & their members
• Create political/academic/business linkages
• Infrastructure and basic skills
• Complex project management skills – not just logistics!
• Measurement & storytelling
Big challanges
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Thank you!
Martin SirkICCA CEO
Hidden Depths = true value!
Meetings Africa: Association Day
