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Presentasi dari Tanadi Santoso
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Clear speaking is clear thinking
3 THE POWER OF 33
3 Clear . Brief . High-Impact3
It’s all about STRUCTURE
THE FORMULA:
6 Master Plans + 4 Sub-Plans
These are our 6 Master PlansThese are our 6 Master Plans
CLOCK(waktu)1
Action plan . Calming . anything…
Here’s an example…
What kind of
music
do you like?
What kind of
music
do you like?
In the morning, I prefer to listen to rockmusic. It wakes me up!
Then, in the afternoon, I’d rather have aneasy listening playlist to accompany me duringworking hours.
But, at night, I really like listening to jazzmusic because it’s relaxing.
In the morning, I prefer to listen to rockmusic. It wakes me up!
Then, in the afternoon, I’d rather have aneasy listening playlist to accompany me duringworking hours.
But, at night, I really like listening to jazzmusic because it’s relaxing.
GLOBE(tempat)2
Visual
.
Supporting
.
Emphasis
Visual
.
Supporting
.
Emphasis
Here’s an example…
How do you
define
beauty?
How do you
define
beauty?
Beauty is a cultural concept.
The Chinese see small feet as a symbol of beauty.
People in Myanmar use the length of the neck as the indicator for beauty.
While, in Africa, it is all about the size of
women’s hips.
Beauty is a cultural concept.
The Chinese see small feet as a symbol of beauty.
People in Myanmar use the length of the neck as the indicator for beauty.
While, in Africa, it is all about the size of
women’s hips.
TRIANGLE(tiga sudut)3
Objectivity . Thoughts . Point of View
Here’s an example…
What do you
think of
smoking?
What do you
think of
smoking?
If we’re looking at it from healthperspective, of course it’s bad for us. Itcan damage our lungs, etc.
Then, some cultural and social normsagainst it also. There are a lot ofrestriction about smoking.
But, we cannot deny
that tobacco companies
giving a lot of revenue to
our economy.
If we’re looking at it from healthperspective, of course it’s bad for us. Itcan damage our lungs, etc.
Then, some cultural and social normsagainst it also. There are a lot ofrestriction about smoking.
But, we cannot deny
that tobacco companies
giving a lot of revenue to
our economy.
ZOOM(in/out)4
Big to small . Small to Big . Similarity
Here’s an example…
What is
Global Warming?
What is
Global Warming?
Global warming is a condition where the average temperature of the earth is increasing. (general)
It causes the hole in our atmosphere, increases the sea-level, and put some animal in danger of extinction. (spesific)
Zoom IN
If you notice that nowadays the weather is getting hotter, the number of flood around
the world is increasing. Well, that’s two of the side-effects of global warming. (spesific) Generally speaking, global warming is a
condition where the average temperature of the earth is increasing. (general)
Zoom Out
If you notice that nowadays the weather is getting hotter, the number of flood around
the world is increasing. Well, that’s two of the side-effects of global warming. (spesific) Generally speaking, global warming is a
condition where the average temperature of the earth is increasing. (general)
PENDULUM(titik ekstrem)5
Moves from Extremes . For Action
Here’s an example…
Do you like
your current job?
Do you like
your current job?
Well, my previous job was a lot moreawful. I have to do extra hour work almosteveryday and I don’t even got decentpayment. I have a dream job but I think it’sway out of my league. I cannot fit theirqualifications. So, yes, I’m pretty happywith my current job.
Well, my previous job was a lot moreawful. I have to do extra hour work almosteveryday and I don’t even got decentpayment. I have a dream job but I think it’sway out of my league. I cannot fit theirqualifications. So, yes, I’m pretty happywith my current job.
BENEFITS(keuntungan)6
Sell Benefits . And Dis-Benefits
Here’s an example…
Why do we
need to
drink water?
Why do we
need to
drink water?
Basically, water is good for our health. Hereare 3 things that water can do for our body:
1. Water helps the process of digestion.
2. Water controls the temperature of ourbody.
3. Water keeps our skin away fromhydration.
Basically, water is good for our health. Hereare 3 things that water can do for our body:
1. Water helps the process of digestion.
2. Water controls the temperature of ourbody.
3. Water keeps our skin away fromhydration.
Ask me a tough question!
BRIDGING
Show Respect . More Accurate . Buy Time
Acknowledge . Ask . Adapt
These are our 4 Sub-PlansThese are our 4 Sub-Plans
PICTURE(gambar)1
Illustration . Analogy . Samples
Here is the example…
What is your
favorite animal
and why do you
like that animal?
What is your
favorite animal
and why do you
like that animal?
My favorite animal is bee. We can learn a lot from
them.
I like bee because they are industrious animals.
A hive of bees flies 55.000 miles to bring you one
pound of honey.
My favorite animal is bee. We can learn a lot from
them.
I like bee because they are industrious animals.
A hive of bees flies 55.000 miles to bring you one
pound of honey.
Opposites(hal-hal berlawanan)2
Separeted ideas to 2 sections
Here is the example…
What are the
important things
to succeed
a job interview?
What are the
important things
to succeed
a job interview?
These are the things we must do…
- Dress properly
- Arrive early
- Look confidence
And..these are things we
need to avoid!
- Don’t make excuses
- Don’t make-up answers
- Don’t make negative comments about our
previous job
These are the things we must do…
- Dress properly
- Arrive early
- Look confidence
And..these are things we
need to avoid!
- Don’t make excuses
- Don’t make-up answers
- Don’t make negative comments about our
previous job
Causal Effect(sebab - akibat)3
Perspective . Common Sense
Here is the example…
Why do we need
to invest more
resources into an
organization hiring process?
Why do we need
to invest more
resources into an
organization hiring process?
We need to invest more in hiring process because organization’s future depends on having the right talent. Besides, the cost of hiring wrong person is very expensive. If we hire the wrong person, then we will need to spend more on the training investment. And spend more money on hiring the another new one. That’s why it’s better to invest more in hiring process.
We need to invest more in hiring process because organization’s future depends on having the right talent. Besides, the cost of hiring wrong person is very expensive. If we hire the wrong person, then we will need to spend more on the training investment. And spend more money on hiring the another new one. That’s why it’s better to invest more in hiring process.
5 W + 1 H(kata tanya)4
Report . Anecdote . Story . Intro
Here is the example…
How did
John F. Kennedy
die?
How did
John F. Kennedy
die?
John F. Kennedy (who)
was assassinated (what)
in Dallas, Texas (where),
on November 22, 1963 (when)
for unknown reasons (why),
by a lone gunman. (how)
John F. Kennedy (who)
was assassinated (what)
in Dallas, Texas (where),
on November 22, 1963 (when)
for unknown reasons (why),
by a lone gunman. (how)
One final thing!
BOOKEND
Build a “Wrapper” around your talk:
“ Headline” type: Short . Simple . Sexy
