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What is Social Media, How to Leverage it to build engagement between teachers, students and the community
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MassCUE and M.A.S.S.2014 TIC Conference
Harnessing The Power of Social Media to Foster Community Engagement
Rick Roque, EdD Candidate
Neil Gile, EdD Candidate
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Rick Roque, EdD candidate
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[email protected] 408.914.5895B.S. Electrical Engineering, 1991
Franciscan University, Steubenville, OHM.S. Technology Management, 1999
University of St. Thomas, St. Paul, MNPublic Policy Fellow, Education 2000
University of Minnesota, Minneapolis, MN
EdD Higher Education Administration,American International College
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B.A. Math Science & Technology, 1997Springfield College, Springfield, MA
M.A. Education Administration, 2006Springfield College, Springfield, MA
EdD Higher Education Administration, American International College
Neil Gile, EdD candidate
What is making the traditional model of Public Education Irrelevant:
1. New Pedagogies & Instructional Approaches to the Classroom
2. Blended Models: Campus vs. Off Campus3. Financial Model 4. Competition
What is accelerating the challenges to Public Education?
Our Students Are Different than Us
20011998 20042003
Evolution of Social Media
Why does Social Media Conflict with K-12?– Administrators focus too much about about Control– Education is Nostalgic– Teachers tend to be indifferent to things out of their expertise– Educators mis trust Social Media– Educators feel that Social Media is a distraction from the traditional learning
process
Building Engagement– Relationship Driven– Inherently Social– It is Democratic– Centered on • Family• Community• Schools
– Why Should We Care? Standard 3!
Family
School Community
From e-Learning to Social Learning
– E learning essentially automates the traditional lecture based model; it is flexible but with limited interactions
– Blended models help with the interaction, but generally that too is taught in the traditional way
– Social Media helps students develop the proficiency to create, critique, manage, analyze, evaluate and synthesize multiple streams of information
• Who Was The First To Build Social Media?
– You did. Teachers who emphasized collaboration and transformational learning were the first pioneers of social media principles.
• Comcast Story: A Commercial Application• The single most powerful and yet under utilized technology
today by Educators– Fear– Boundaries– Lack of Training
• Combat Bullying• Set Parental Expectations & Give Them A Voice
• What do we want to accomplish?
• Who is our intended audience?
• What conversation do we want to engage in?
Where Most Go Wrong With Social Media
• No Stated Purpose
• Inconsistent Use• Little Planning• It isn’t
democratic• Afraid of the
feedback they may receive
Examples of Effective Social Media & Engagement
Building Bridges and Relationships:Spring 2013 Trip to Kabul, Afghanistan
• Rick Roque, EdD candidate• 408.914.5895• [email protected]
• Neil Gile, EdD candidate Principal, Wolfswamp [email protected]
Bakhtar University & K-12 School
Building Engagement with Administrators
Building Engagement with Students
Building Engagement with Parents/ Students back in the
U.S.
What Made This Social?
• The communication was honest and transparent• It was collaborative in nature – Youtube, Facebook, Twitter
integrated• It Drove the Conversation • Enabled for feedback
The Result?• 500 visitors every day for a week (during vacation)• Frequent emails and phone calls about our days• Gained Local News Media Attention
Old Model versus New Model
The Old Model: A Parent Night
• Announced a Parent Night to come and learn about the Afghanistan Trip and how it would impact student learning…
HOW MANY PEOPLE DO YOU THINK SHOWED UP?
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Social Media Will Transform EducationHow Students Learn and
How Educators Develop
• As Administrators – we can leverage Social Media for Professional Development Purposes– Videos– Daily Updates– Automated Text Messages– Peer to Peer Platform to encourage Teaching
Communities to coach one another on relevant matters.
New Model: To be Announced
Coming Soon
Arora, K. (April, 2013). Social media in education: The pros and cons. Retrieved from http:// edtechreview.in/news/news/e-learning/268-socia-media-in-education-pros-cons Hay, E.S. (Jan. 2011). The evolving role of social media in education. New Jersey Education Associatation. Retrieved from http://www.njea.org/news-and-publications/njea-review/ january-2011/the-evolving-role-of-social-media-in-education. Lederer, K. (Jan, 2012). Pros and cons of social media in the classroom. http://campustechnology.com/articles/2012/01/19/pros-and-cons-of-social-media-in-the- classroom.aspx?m=2 Marquis, J. (Feb., 2012) The pros and cons of social media in education. Retrieved from http://www.onlineuniversities.com/blog/2012/02/pros-and-cons-of-social-media-in-education/. Poston, L. (2010) The role of social media in teaching and learning. University of New Hampshire. Retrieved from http://www.slideshare.net/geecheegirl/the-role-of-social- media-in-teaching-and-learning. Webster, A. (Sept. 2012). Beyond the classroom walls: breaking down barriers with technology. The Guardian: Technology in Schools Week
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