Tourism Product Of India

ABHAY PRATAP SINGH Research scholar, IITTM, Buhbaneswar

Contents…Tourism products:ConceptsDefinition Classification Difference between tourism resource and products

Concept

When tourist decide to travel to a particular destination, they look forward to a pleasurable experience in terms of a safe and comfortable journey, good accommodation and meals, interesting attractions and leisure activities.These are the expectations or products, which the tourist is willing to spend money for.

Concept

Product “A product in general can be a thing, a place, a person,

an event, etc. which satisfies the needs of the person purchasing the product.”

The product may be defined as the ‘sum total of physical and psychological satisfaction it provides to the buyer’.

Cont….

The product can be exchanged for some value.

It motivates the consumer to purchase it.The tourism industry is a service industry

and provides products which are nothing but services.

Definition

Tourism product is the sum total of a country’s tourist attractions, transport system, hospitality, entertainment, and infrastructure which is offered to the tourist, and if well designed and developed, will result in consumer satisfaction.

Cont….The basic raw material used in the formulation of a tourism product is the country’s natural beauty, its climate, history, culture, and the people.The other essential elements are the existing facilities or the infrastructure, which are necessary for the stay to be comfortable and it include water supply, electricity, roads, transport, communication, services and other ancillary services

Tourism productTourism product

Attractio

n Attractio

n Amenitie

s Amenitie

s

Accommodation

Accommodation Catering Catering

travel insuranc

e

Ta/To

Port & airports

Guide & escort

Passport offices

Custom excise

services

Tourist information

centers

Bank &currency exchangeGovt. &

pvt. org

Categories of service goods……

Classification of tourism product

There are three ways in which tourist products can be classified..

Based on attraction;Based on destinationBased on category of product

Based on attraction

Natural attractions & man made attractions

Natural attractions are found all over the world like; beaches, deserts, hills, mountains, climate, flora and fauna, islands, these are nature gifts to human being.Man-made products include fairs, festivals, cuisine, architecture, monuments, shopping etc.

Symbiotic attraction

Symbiotic products does not come under natural or human-made category. Marine park, flower festival, wildlife sanctuary, water sports etc.Note:- the resources provided by nature which are converted into the product by humans but nature remains the core attractions.

Classification based on destination

Event Based

Where an event is an attraction, it as an event based tourist product.Events attract tourists as spectators and also as participants in the events, sometimes for both.Events attract tourists as spectators and also as participants in the events, sometimes for bothEvent attractions are temporaryExample:- the Republic Day Parade, Khajuraho Dance Festival. the Kumbh Mela etc.

SITE BASED TOURISM PRODUCTS

When an attraction is a place or site then it is called a site based tourist product.Site attractions are permanent by natureTaj Mahal, The Great Wall of China, The Grand Canyon in Arizona, Eiffel Tower, Statue of Liberty, Temples of Khajuraho, etc.

Classification based on category of product

Cont…

Products are visualized as a continuous whole or as a series ranging from a simple activity which may constitute the product to an entire circuit. It is based on activity, event, site, destination, package and tourism circuit.

Activity based:- active participation of tourist. e.g. -Adventure sportsEvent based:- Elephanta festival, Mumbai.Site based:- Museums at New YorkDestination Based:- many cities in the world themselves a tourist attraction.Package and Programs :- under this category come the offers which are complimentary and are offered by service providers. For examples:- free casino tickets to participants of a conference.Tourism circuits:- they are the combination of the multiple chain of destinations marketed as one product. Examples:- Buddhist circuit, char dham yatra (Gangotri,Yamunotri,Kedarnath, Badrinath),Golden triangle